Sugar’s CEO sheds light on Bollywood actor Ranveer Singh as an investor.
Storyboard18 x Momo Media: Let’s Talk – Jingles in Indian Advertising
What are jingles? How did it evolve? What’s the anatomy of an ad jingle? How do you make jingles that become earworms for millions and transcend generations? What’s the future of ad jingles in a TikTok-era? We answer all these questions and more in the latest episode of Let’s Talk – a Storyboard18 and Momo Media collaboration.
Exclusive: Mastercard’s Raja Rajamannar on the BCCI deal, cricket and sports marketing
The global CMO of Mastercard talks about sponsoring cricket and other sports and how to break advertising clutter.
Storyboard18 chats with Axis Bank’s Anoop Manohar
A look at the brand’s latest campaign ‘Dil se Open’.
EVolve 2022: Can EV charging stations become new outdoor ad platforms?
Seeing ads for products and services while charging your EV at a station is not such a distant reality.
Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe
Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
In conversation with Truecaller’s co-founder and CEO Alan Mamedi
Mamedi on fixing their iOS app and plans for Indian market
Exclusive: Meesho mounts first massive celebrity-led festive campaign
The ecommerce company has brought nine celebrities to target both national and regional markets
CXO Moves: Colgate-Palmolive new MD joins; Execs in and out at Dentsu, Ogilvy Asia, Reliance Retail and Unilever
All the key executive moves in the world of brands.
Simply Speaking: Familiarity does not breed contempt. It builds preference
Feelings are the most powerful determinants of a person’s attitudes and decisions.