Category: How it Works

M&E industry contributes nearly Rs 3 lakh crore to Indian economy; gaming witnessing 20 percent growth, says Sanjay Jaju, MIB

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“While there are immense opportunities, we are also mindful of the challenges. These include concerns around misinformation, algorithmic biases in AI-driven recommendations, copyright issues, and the need to protect vulnerable audiences from harmful content,” says Sanjay Jaju, Secretary, Ministry of Information and Broadcasting.

Gen Z takes charge of healthcare, survey highlights misunderstood priorities: Report

67% of Gen Z respondents feel positively about taking charge of their health, yet cite significant challenges, including high costs, misinformation, and inadequate communication.

Burson’s report sheds light on Gen Z’s dual focus on mental and physical health, their skepticism of digital solutions, and the demand for greater in-person care.

How AI and fractional CMOs are reshaping the industry

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

Challenge of being a public broadcaster is to present a balanced narrative: Prasar Bharati CEO

In a world increasingly dictated by algorithms, Dwivedi emphasizes the importance of human judgment in journalism. He believes in empowering reporters to retain control over their narratives and their revenue. (Image via Prasar Bharati website)

Prasar Bharati CEO Gaurav Dwivedi raises critical concerns about the transparency of algorithms. For him, the lack of openness in how content is curated threatens the integrity of information presented to the public.

SC warns states over misleading ads, closes contempt proceedings against IMA Chief

The Supreme Court on Wednesday closed contempt proceedings against Indian Medical Association (IMA) President R V Asokan following his unconditional apology for remarks made against the apex court in April 2024.

Bench led by Justice Abhay S Oka warns Contempt of Court action for non-compliance and schedules review for five regions on February 10.

The startup leadership dilemma: Who truly bears responsibility for a brand’s stumbles?

“CEOs who admit mistakes and seek help are better equipped to weather storms. They create collaborative cultures where decisions are collective, not dictated. It’s essential for leaders to detach their identities from their roles — focusing on what’s best for the system, not personal ego," highlighted Shweta Kumar, an author and leadership coach. (Image Source: Unsplash)

From celebrity status to scapegoat? Is the the cost of leadership multifaced and nuanced?