Tata Electronics was the fastest growing smartphone manufacturer in India in 2024 with 107% YoY growth, according to Counterpoint’s ‘Make in India’ report. The iPhone 15 and iPhone 16 models were the major volume contributors in the year.
Category: How it Works
Dell retains title as India’s Most Trusted Brand for sixth year, Apple iPhone rises to second: TRA’s Brand Trust Report
Brands such as TVS at Rank 28, Lipton Tea at Rank 45, Yamaha at Rank 47, Hero MotoCorp at Rank 52, Okaya at Rank 53, Maruti Suzuki Alto at Rank 91, Bajaj Auto at Rank 92, are some of the new entrants in top 100.
The rise of Influencer Cartels: Gaming the system or just playing smart?
Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.
Rana Daggubati’s team rebuts betting app allegations, cites “full compliance”
This development is expected to spark major controversy in the Telugu film industry, especially since it follows the recent arrest of actor Allu Arjun.
FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%
Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.
Finland is the world’s happiest country once again! Here are the top 10 on the list
The report, which evaluates how residents across 140+ countries perceive their quality of life, found that Finland scored an average of 7.74 out of 10, reaffirming its long-standing dominance in global happiness rankings.
33% finfluencers give stock tips, 2% SEBI-registered, 63% hide sponsorships: Report
While 69% of influencers highlight financial risks, this concern is primarily driven by macro-influencers (20 out of 25), with mega-influencers (13 out of 23) also providing similar warnings.
Trade Marks Registry accepts ‘Chutiyaram’ for FMCG brand, then makes a u-turn
According to the Indian trademark law, registering expletives or offensive words as trademarks is prohibited.
From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers
Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.
CCI raids on major ad firms spark hopes of level playing field for Indie agencies
Homegrown advertising agencies are expecting greater transparency in ad rates and costs after the Competition Commission of India’s investigation into GroupM, Publicis, Madison, dentsu, and IPG.