July 2024 – storyboard18

Government to allow 100% FDI for online gaming?

Inspired by Mahatma Gandhi’s wisdom, “Be the change you wish to see,” Growth Ka Chashma invites investors to “Spot the growth you want in your portfolio.” It simplifies financial literacy with a gamified approach, combining advanced AI with market analysis to make stock market learning more accessible.

Discussions are ongoing at various levels of the government regarding a proposal from the Department for Promotion of Industry and Internal Trade (DPIIT)

Govt’s new rules for surrogate ads | India’s customer experience crisis | Hummel enters Indian esports scene

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.

Zee Entertainment Q1 net profit rises to Rs 118 crore; ad revenue declines by 3.6%

Zee Entertainment Q1 FY25: The EBITDA margin of the company surged to 12.8% from 7.8% in the Q1 FY24 aided by cost management

Paris Olympics: Manu Bhaker, PV Sindhu, Neeraj Chopra emerge as most talked about athletes on social media

This raises concerns about the authenticity of the brand's messaging. If a brand did not stand by the influencer or athlete during their journey, is it ethical to suddenly align themselves with their success?

India’s Olympics excitement surges after Manu Bhaker becomes first Indian woman to win multiple medals at a single Olympic Games. Fan conversations on social media swell to over 300K.

Entertainment industry witnesses spike in jobs as OTTs’ ‘Originals’ boom

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).

Britannia Industries shuffles leadership team; Vinit Mahadevan joins Executive Committee

Vinit Mahadevan holds a B.E. (Electrical) from University of Mumbai. He is also an M.B.A. from Indian Institute of Management, Bangalore. Mahadevan has 17 years of overall experience across various organizations like Huhtamaki, Diageo, WNS, Accenture and Citigroup.

Vinit Mahadevan, who is the head of strategy and business development, will become part of the Executive Committee and Senior Management Personnel.

Google boosts creativity with new reporting and Gen AI tools

As per Naresh, generative AI image editing will soon expand to all campaign types with improved capabilities like adding, removing and replacing objects within an image.(Representative Image: Mohamed Nohassi via Unsplash)

YouTube video placement reporting for Performance Max is now rolling out as well, helping one ensure that their ads appear in brand-suitable places

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.