Month: July 2024

Century Pulp and Paper appoints Vector Brand Solutions as its brand & communications AOR

Hari Krishnan, Group Chief Business Officer, Quotient Ventures, adds, “We are excited to partner Century Pulp & Paper for their ambitious growth plans. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. Working alongside not just one of the pioneers in this industry, but also such a passionate team, is both exciting and fulfilling. We look forward to building a new brand narrative for Century.”

Part of Quotient Ventures, Vector Brand Solutions is a full funnel creative agency based out of Mumbai.

India’s customer experience crisis: $55 billion lost due to poor service

Indians are becoming less patient and increasingly frustrated with losing time on slow customer services by companies. (Photo: Unsplash)

A ServiceNow survey revealed that at least 90% of individuals in India have had to spend time trying to resolve an issue or complaint with organizations in the Telecommunications (92%), Retail & E-commerce (90%), and Financial Services industries (90%).

Central Consumer Protection Authority disposes 100% cases in 2022-2023

The information on consumer cases was given by the Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, BL Verma in a written reply in the Rajya Sabha, on July 30.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

WPP appoints Philip Jansen as non-executive chair of the board

Philip Jansen was Chief Executive of BT Group from 2019 to February 2024. Before that he was CEO of Worldpay, the technology-led global payments services group.

Philip Jansen will join the Board on 16 September 2024 and will succeed Roberto Quarta as Non-Executive Chair of WPP from 1 January 2025.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.

Diageo India looking at growing non-alcoholic and/or Zero Alcohol and liqueur categories

Apart from the reduction of advertising spends, the strategy will transition towards BTL activities. Meanwhile, celebrities will need to exercise considerable caution when endorsing alco-bev brand extensions under the proposed new guidelines. (Image: Paul Einerhand via Unsplash)

Hina Nagarajan, CEO, Diageo India, said recent investments in craft beverage firms is “in anticipation of creating a new growth engine based on future-back assessment of where the consumer is headed.”