Raymond’s advertising is a great example of using self-concept in building a brand. The advertisements showed the quiet confidence of a man who wore Raymond’s. He embodied the very aspects of being a good human.
Month: April 2023
Bookstrapping: Can the mind be quiet?
Written by Jiddu Krishnamurti, philosopher, speaker and writer, the book throws light on the difference between knowledge and learning, the definition of intelligence, the beauty of meditation and various other aspects. Rating – 4 stars
Godrej Consumer Products acquires Raymond’s FMCG business
As per Sudhir Sitapati, managing director and chief executive officer of GCPL, “Raymond is a leading player in the deodorants and sexual wellness categories with brands like Park Avenue and KamaSutra. This acquisition allows us to complement our business portfolio and growth strategy with under-penetrated categories that offer a long runway of growth.”
Simply Speaking: The incessant whirlpool of internet as brand medium
Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.
Weekly Shorts: Decoding the basics of affiliate marketing
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Pepsi’s new ad featuring Samantha Ruth Prabhu breaks gender stereotypes
Pepsi’s new campaign aims to inspire every woman to own their life with unwavering self-confidence, authenticity, and mettle.
18 new categories, 61 new brands advertised in 25 matches of IPL 16: TAM Report
Among the 61 new brands, ‘Airtel 5g Plus’ was the leading brand followed by ‘Parle Platina Hide & Seek Bourbon’. Vivo V27 Series, Thums Up Charged and Joy Hello Sun Sunblock Anti-Tan Lotion were the other three brands in the list of top five advertisers.
Alphabet and Meta lure back advertisers, Snap Inc. likely to struggle
As per MAGNA, the social media market is expected to grow by six percent to $66 billion. Last year, the market grew by two percent due to Apple’s privacy updates making it difficult for advertisers to gather data about users for targeted ads.
Finfluencers get paid Rs5 lakh per post, celebrity status; But brands, finfluencers and consumers should be wary
Finfluencers have become extremely popular with millennials and Gen-Z. However, while brands put their faith in them for marketing, should consumers do the same too?
Viacom18 and Warner Bros. Discovery announce exclusive content partnership for India
Spanning thousands of hours of some of the best and most popular series and movies from around the world, the agreement sees Viacom18 offer an unmatched content slate to its users in India across linear channels and the JioCinema streaming service.