Simply Speaking: Shorts #5 – The bane of biases

“Post hoc, ergo propter hoc” and confirmation bias are two distinct yet interrelated cognitive errors that can lead to faulty reasoning, writes Shubhranshu Singh. (Image source: Clearer Thinking)

Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.

Simply Speaking: Shorts #4 – Fencing the Ocean?

The World Wide Web is a scale-free network, dominated by hubs and nodes with a very large number of links. This large-scale topology coexists with numerous small-scale structures that severely limit how much we can explore simply by clicking our way along the links, writes Shubhranshu Singh in this week's Simply Speaking. (Image source: Unsplash)

Finding the larger value makes you explore the parts. Not the other way around, writes Shubhranshu Singh in this week’s Simply Speaking Short.

Simply Speaking: Shorts #3 – Success – fluke or formula ?

For as long as civilisation has existed, philosophers , sociologists , scientists, and politicians among others have tried to reduce the complexity of this world into a formulaic theory for success. In all likelihood, none exists. The word theory itself comes from “Theo Ria” - merely a way of looking, writes Shubhranshu Singh. (Image source: Unsplash)

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week’s Simply Speaking.

Simply Speaking: Shorts #2 – Cassandra revisited

Before the Trojan War, Cassandra warned that the Greeks would invade through a wooden horse and sack the city. Her warnings were ignored. Troy was gutted. (Image: diogo-nunes via Unsplash)

Being a Cassandra means possessing a keen insight or intuition about future events. Having the ability and gumption to issue warnings yet being ignored, dismissed, or disbelieved by others.

AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

Clay Shirley said “Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh’s ‘Simply Speaking’

The new and separate law is said to be drawing inspiration from Australia’s New Media and Digital Platforms Mandatory Bargaining Code. (Image via Unsplash: Mitchell Luo)

The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Excel – That is the powerpoint of it: Read Shubhranshu Singh’s take on how Excel forever changed business and marketing

This is not his first foray into AI since he co-founded Openai, then left after a rupture with Sam Altman. In his view, Tesla is an AI company not an automobile maker.

“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.

Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.