Great marketing often blends data insights with gut feeling and market experience. Over-analyzing can crowd out these instincts, resulting in decisions that lack the human touch or miss emotional connection points that data alone can’t predict, writes Shubhranshu Singh in this week’s Simply Speaking.
Tag: Simply Speaking
Simply Speaking: Shorts #4 – Fencing the Ocean?
Finding the larger value makes you explore the parts. Not the other way around, writes Shubhranshu Singh in this week’s Simply Speaking Short.
Simply Speaking: Shorts #3 – Success – fluke or formula ?
The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week’s Simply Speaking.
Simply Speaking: Shorts #2 – Cassandra revisited
Being a Cassandra means possessing a keen insight or intuition about future events. Having the ability and gumption to issue warnings yet being ignored, dismissed, or disbelieved by others.
Simply Speaking: Shorts #1 – The “flop” that became a global hit
If your plan is simply to survive for the day, week, month or quarter and kick the can forwards, you won’t make this product.
AI: Hype or Hope? Asks Shubhranshu Singh in this week’s Simply Speaking
Clay Shirley said “Revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors”. I think it applies to this case a well,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.
Go Google or Google Gone? Fate of search business in judge’s hands: Shubhranshu Singh’s ‘Simply Speaking’
The biggest tech antitrust trial – against Google’s dominance in search – is coming to a close. A ruling against it would limit Google’s search empire and possibly result in the breaking up of the company, writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.
Excel – That is the powerpoint of it: Read Shubhranshu Singh’s take on how Excel forever changed business and marketing
“I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits,” writes Shubhranshu Singh in his Storyboard18 column Simply Speaking.
Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear
As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.
Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm
With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.