Gaming – storyboard18

Gaming will be the next big opportunity in brand marketing for 2025, says Mindshare’s Amin Lakhani

"Digital as a workstream, as a medium with its capability now to deploy across the funnel, will see massive growth and massive unlock waiting to happen. So, I think that's the second piece of growth that will come through. Within that, and if you look at what is happening in e-commerce, the retail media and the opportunity therein, I think we are only very limited in our view of what we are doing with retail media, but there are huge opportunities that retail media has to offer, and I'm seeing that clients will adopt that much more," stated Amin Lakhani, CEO, Mindshare South Asia.

From groundbreaking AI innovations to the rise of new digital platforms, technology has completely transformed the way brands engage with consumers. But what lies ahead? 2025 promises to be a game-changer, with immersive experiences, data-powered creativity, and cutting-edge marketing strategies redefining the industry.

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Breaking: MIB’s WAVES postponed, likely to be held in Mumbai

WAVES which focuses on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films is likely to be moved to Mumbai.

WAVES, which focuses on four key pillars – Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films, is likely to be moved to Mumbai.

RMG players’ woes increase, while Rs 8.2 trillion illegal betting market grows

Thirty petitions have been filed by RMG companies challenging retrospective GST demands exceeding ₹1.5 trillion, calculated at 28% on the face value of bets.

Beyond taxation challenges, RMG companies are urging the government to refine online gaming regulations to clearly differentiate between skill-based gaming and betting or gambling.

Brand partnerships, gamification, PC Gaming to drive growth of India’s video gaming industry; to hit $1 billion by 2025

Platforms like Netflix, Amazon, and even LinkedIn are embracing gamification.

The rise of gamification will continue to reshape various sectors, as social media platforms, streaming services, and e-commerce giants increasingly adopt gaming features to engage users.

BCCI calls for emergency meeting to appoint electoral officer for vacant secretary and treasurer posts

A key meeting was held last Saturday in Mumbai between BCCI officials, head coach Gautam Gambhir, and chief selector Ajit Agarkar to discuss the changes.

Board seeks former Chief Election Commissioner Achal Kumar Jyoti’s appointment to oversee elections.

NODWIN Gaming acquires remaining 93% stake in AFK Gaming for Rs 7.6 crores

NODWIN already owned the balance 7% of AFK previously.

The acquisition of 93% of the share capital of AFK Gaming will be a combination of cash and stock swap of NODWIN Gaming shares for a total consideration of Rs 7.6 Crores.

WinZO-Zupee case of alleged unfair trade practices

WinZO has alleged that Zupee engaged in unauthorized attempts to extract sensitive business information.

The case centers around allegations of compromising trade secrets, proprietary business data and intellectual property, and unfair trade practices.

Govt intensifies surveillance on Chinese companies masquerading as RMG operators

Storyboard18 also reported that RMG operators submitted a list of over 540 illegal websites and apps to Directorate General of GST Intelligence (DGGI) following the implementation of the 28% tax regime on October 1, 2023.

Chinese apps and websites are under the govt’s scanner over money laundering suspicions, posing a potential threat to national security and contributing to gambling addiction among citizens.

RMG players sidelined by MIB for WAVES, seek equal treatment

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

The WAVES 2025 will be held from February 5–9 in New Delhi, focusing on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films.