Month: December 2023

Five books we missed reviewing in 2023

Reeta Ramamurthy lists down the top five books that were missed reviewing in 2023. (Image source: Amazon)

Our reviewer Reeta Ramamurthy Gupta lists down five books that were missed reviewing in 2023, and stood out for bringing the pages of history to life.

The Leader’s Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

A selection of some of our big interviews from 2023, gathering insights from leaders across the brand marketing ecosystem. (Representative Image: rob walsh via Unsplash)

A recap of Storyboard18’s biggest interviews from 2023. Get all the insights from our conversations with leading Indian and global CEOs and founders from the brand, marketing and media world.

Hyundai announces Deepika Padukone as brand ambassador

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

This partnership promises a mutually beneficial tie-up, leveraging her strong emotional bond with the Indian audience making her an ideal Brand Ambassador for Hyundai Motor India.

To be stronger and better, unplugging and recharging should be life’s mantra: Shilpi Kapoor, CMO, Airtel Payments Bank

Shilpi Kapoor, CMO, Airtel Payments Bank, said, "If you run too fast, the road is going to end soon. Everybody keeps talking about working 18 hours a day and putting in 100 percent. But I firmly believe that you have to take out time for yourself, in order to have a work-life balance."

Shilpi Kapoor believes that like we recharge our phones, we need to take time out to recharge ourselves when we are running out of charge, whether emotionally or physically.

From Cloud leaps to AI advances: Here’s what will shape India in 2024

Stephen Hawking famously warned us when he said, “Success in creating AI would be the biggest event in human civilization. But it could also be the last."

As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa.

The fate of the 1.5 billion dollar ICC TV rights deal between Zee and Disney Star

The decision however, still requires the green light from lenders, employee groups and regulators. (Representative image by Pablo García Saldaña via Unsplash)

Recently, news of a potential merger between Viacom18 and Star India has been floating after Disney Star’s parent Walt Disney signed a non-binding agreement with Reliance Industries (RIL). If the ICC deal is likely to fall through, it will have massive influence on the due diligence of Walt Disney as well as RIL.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

Explained: The Significance of New York Times’s Lawsuit Against ChatGPT Creator OpenAI, Microsoft

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

While big tech invests billions and makes billions, it is the online publications that have suffered.

Are brands ready for the cookieless world?

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Storyboard18 got in touch with brand marketers and an expert to understand the mechanisms to sail through a cookieless world, when Google restricts third-party cookies next month.