Tag: CXO Interview

Don’t lose focus. Don’t chase fads: Kunal Sharma, KRBL

"It's easy for a marketer to lose focus and kind of get swayed by fads and trends. We're all tempted to do what everybody's doing and do great work there. But I think it's important to keep the focus on the consumer, keep listening to them, keep going back to them and you'll keep doing the right things," said Kunal Sharma, head of marketing & business head, modern trade and e-commerce, KRBL.

Kunal Sharma, the head of marketing & business head, modern trade and e-commerce, KRBL, holds forth on maintaining a work:life balance to prevent burnout. He also touches upon the advice he would like to give to GenNext marketers, the marketing-related content he consumes, life hack and a lot more.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

"Show others the big picture that enables them to push themselves and perform as per their potential. We all need to be gentle and at times, not so gentle, nudge from time to time to perform better," states Arpan Biswas, CMO, Ajio.

Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.

Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Beyond investments, we’re working toward carbon neutrality by 2028, driving diversity with 28% women in our workforce, and targeting inclusive leadership across the organization, says says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

Axis Max Life’s Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Virtual influencers aka digital personalities, created through CGI, offer a unique opportunity to connect with audiences on a personal level, unconstrained by the limitations of traditional influencers, says Rahul Talwar, EVP and CMO, Axis Max Life Insurance.

CMO Weekender: “Planet before Profit” – Mohit Mishra’s philosophy that motivates him

Mohit Mishra, head of marketing, DLF Office Business, highlighted, "I live by the philosophy of ‘Planet before Profit’. I had inherited a much cleaner and liveable environment from my ancestors and want to leave the planet in a better condition than what it is now."

Mohit Mishra, Head of Marketing, DLF Office Business, shares insights on shaping the future of real estate marketing with a 20-year advertising legacy.

A good leader gives room for innovation and lateral thinking: Mitali Maheshwari, TATA Starbucks

"To avoid burnout, I focus on maintaining a balance that includes personal growth and professional development. Taking guilt-free breaks, whether it’s visiting cafes and restaurants, travelling, meeting people or pursuing hobbies helps recharge my energy and sparks new insights. These moments of downtime feed back into my creativity and productivity," states Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks.

Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, touched upon the qualities of a good leader, her advice to next gen marketers, tips to avoid burnout, the work and life hack she swears by and a lot more.

Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.

Storytelling holds the key in marketing success: Gaurav Ramdev, Protean eGov Technologies

"Time blocking is a game-changer. It helps me dedicate focused time to key tasks and ensures that I also carve out moments for creativity. I learnt that at Razorpay, start-up founders use that technique quite effectively," states Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies.

Gaurav Ramdev, chief growth and marketing officer, Protean eGov Technologies, touches upon the work and life hack he swears by, his advice to avoid burnout on a personal and professional level, the books he is reading and why every experience is an opportunity to grow.