Tag: CXO Interview

Stay curious, keep learning, don’t fear change: Minakshi Handa, ITC Personal Care

"My advice to prevent personal and professional burnout is to do what you really love, stay curious, keep learning, and don’t fear change. It helps if you are in an organisation that reinforces these values," highlighted Minakshi Handa, vice president, marketing, ITC Personal Care.

Minakshi Handa, Vice President, Marketing, ITC Personal Care, added that while new-age technology is an enabler for marketing, the core remains what it always was: delighting consumers with differentiated brand offerings and innovations.

Minimalist’s Mohit Yadav on challenging misinformation and not relying on flashy ads

Instead of chasing trends or relying on flashy ads, our marketing initiatives are rooted in science-backed information, transparency, and real consumer experiences, says Mohit Yadav, Co-Founder and CEO of Minimalist.

What’s next for Minimalist? With a fiercely loyal customer base, the inevitable question looms – Will the brand’s identity and quality evolve or perhaps even transform under HUL’s guidance?

Don’t take your eyes off the job till it’s done: P Madhavan, TVS Srichakra

"We are always worried about what will be and what might happen. That's the primary reason for burnout. My advice is to not over analyse or overthink," highlighted P Madhavan, Executive Vice President, Marketing and Sales, TVS Srichakra.

P Madhavan—executive vice president, marketing and sales, TVS Srichakra’s—biggest advice for next-gen marketers is to listen to customers who are leaving feedback all over the place, and use that to further business objectives.

The marketer’s job will have a shorter tenure: Rathin Lahiri, SBI General Insurance

Rathin Lahiri, head, marketing and CSR, SBI General Insurance, "Elon Musk (Tesla Motors), Tim Ferriss (American entrepreneur and investor), Naval Ravikant (entrepreneur and investor), Marcus Aurelius (Roman emperor), Sadhguru (Founder, Isha Foundation). Each of them have an amazing vision, a clear philosophy, are fantastic communicators, and have created something unique which will outlast them. They inspire me."

Rathin Lahiri, head – marketing and CSR, SBI General Insurance, also said that in this age of opportunity and volatility, some companies will see faster mortality.

Don’t lose focus. Don’t chase fads: Kunal Sharma, KRBL

"It's easy for a marketer to lose focus and kind of get swayed by fads and trends. We're all tempted to do what everybody's doing and do great work there. But I think it's important to keep the focus on the consumer, keep listening to them, keep going back to them and you'll keep doing the right things," said Kunal Sharma, head of marketing & business head, modern trade and e-commerce, KRBL.

Kunal Sharma, the head of marketing & business head, modern trade and e-commerce, KRBL, holds forth on maintaining a work:life balance to prevent burnout. He also touches upon the advice he would like to give to GenNext marketers, the marketing-related content he consumes, life hack and a lot more.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

Reinvent and rewire yourself as per the situation: Arpan Biswas, Ajio

"Show others the big picture that enables them to push themselves and perform as per their potential. We all need to be gentle and at times, not so gentle, nudge from time to time to perform better," states Arpan Biswas, CMO, Ajio.

Arpan Biswas, CMO, Ajio, not just touches upon finding purpose in daily work, but also speaks about the marketing content he consumes, his advice to GenNext marketers, best advice he has got in life and a lot more.

Axis Max Life’s Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Beyond investments, we’re working toward carbon neutrality by 2028, driving diversity with 28% women in our workforce, and targeting inclusive leadership across the organization, says says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

“Tier 3 and beyond cities account for 43% of our policies. We’re expanding systematically by entering new cities and leveraging digital channels,” says Prashant Tripathy, Managing Director and Chief Executive Officer, Axis Max Life Insurance.

Axis Max Life’s Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance (erstwhile Max Life Insurance)

Virtual influencers aka digital personalities, created through CGI, offer a unique opportunity to connect with audiences on a personal level, unconstrained by the limitations of traditional influencers, says Rahul Talwar, EVP and CMO, Axis Max Life Insurance.