Month: September 2024

StarQuik not in Q-commerce rat race | The Advertising Club re-elects Rana Barua as President

StarQuik was initially launched in Gurgaon in 2014 as GrocerMax by K. Radhakrishnan and Gaurav Juneja. It came under Tata’s aegis in 2017 when Tata Group sought to enter the e-grocery space. Shortly after, GrocerMax shut down in Gurgaon and shifted operations to Mumbai.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

The multifaceted career of Mithun Chakraborty: A look at his brand endorsements

From the disco frenzy of the 1980s to today's digital-first consumer landscape, the veteran actor has been the face of various brands. (Image source: Jio Studios, X)

From silver screens to luxury hotels, Mithun Chakraborty is not just a celebrated actor but also a successful entrepreneur and brand ambassador. Here’s a roundup of the various facets of his illustrious career and business ventures.

Foot Locker to make its India debut in October

Metro Brands and Nykaa Fashion, through their licensing arrangements with Foot Locker, will bring closer access and provide convenience for Indian consumers.

The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads

Next-Gen Navigators: How young travellers are steering family travel

In India, 93% of young travellers actively contribute to their family’s vacation planning.

As the influence of Generation Alpha and Gen Z surges, family travel planning in India is transforming; young travellers are driving choices that prioritize cultural pride and meaningful experiences.

The Advertising Club re-elects Rana Barua as President for a second term

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

Stalwarts to deliberate on making India the next gaming Superpower at 2nd Indian Gaming Convention

Knowledge Partner PwC will launch a report on India's gaming industry's size, scale and potential.

With Meta as the Title Partner for IGC 2024, the conference aims to focus on the growth potential of India’s gaming industry, the roadmap for making India the global leader and establishing gaming as a significant contribution to India’s digital economy ambitions.