April 2024 – storyboard18

Switzerland adopts a comprehensive tourism brand world with “Switzerland”

In 1995, the “Swiss Transport Center SVZ” became today’s national tourism marketing organization Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the well-known and popular symbol for Swiss tourism advertising for a generation.

Instead of the letter T, a Swiss cross in the “Switzerland” brand symbolizes the trustworthy origins and radiates the optimism of the Swiss destination.

Kotak Mahindra Bank’s joint MD KVS Manian resigns

KVS Manian had been with the lender for almost 30 years.

In his resignation letter, KVS Manian said, “I hereby tender my resignation from the services of Kotak Mahindra Bank for pursuing other opportunities in Financial Services…”

Rohit Sharma turns 37: A look at the Hitman’s greatest brand hits

Media planning experts are concerned about the audience going through a cricket fatigue this year.

Let’s take a swing through some of his most memorable endorsements and advertisements:

Travis Scott turns 33: Setting ‘La Flame’ to the brand stage

The rapper has had phenomenal success in music and beyond. (image sourced via Forbes)

Let’s delve into some of his most noteworthy brand deals and endorsements, showcasing his influence across various industries:

WhatsApp launches new race car emoji in collaboration with Mercedes-AMG Petronas F1 Team

Mercedes-AMG PETRONAS F1 driver Lewis Hamilton, and CEO and Team Principal Toto Wolff, together flipped the Empire State Building’s famous light switch and turned the building’s iconic tower lights a bright WhatsApp green.

WhatsApp and Mercedes-AMG F1 will bring the emoji to life tomorrow as it shuts down Fifth Avenue for the first-ever demonstration of a Formula One car in Manhattan. Hamilton will be at the wheel of the speed demo, taking place alongside a life-sized replica of the emoji race car.

23 percent degrowth in ad volumes of celebrity ads in IPL 2024: Report

This season, JioCinema took the opening match presentation with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their TATA IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. (Image source: @IPL via X)

Among all professions, Sports Person led in brands’ endorsement with 50 percent share of ad volumes, followed by Film Actor with 36 percent share during IPL 17, as per TAM.

Global advanced smartwatch market expected to see 15 percent annual growth in 2024

Major brands that will drive Wear OS volumes include Samsung, Google, OnePlus, OPPO and Xiaomi, according to Counterpoint. (Image: Alvan Nee via Unsplash)

The global HLOS* (or advanced) smartwatch market is expected to see a healthy annual growth in 2024. While Apple WatchOS dominates, the market is witnessing growing adoption of HarmonyOS and Google Wear OS platforms this year.

Prime Video and MGM International Launch MGM+ on Prime Video Channels

With an add-on subscription to MGM+ on Prime Video Channels, Prime members can enjoy a vast slate of multi-genre content offerings including classic and cult-favourite movies like Legally Blonde, Hercules, The Prodigy, The Silence of the Lambs, The Girl with the Dragon Tattoo, Robocop, The Vow, Child’s Play, Death Wish, and more, along with much-loved series like Stargate SG-1, Stargate Atlantis, Teen Wolf, Get Shorty, among others.

Prime members can purchase an annual add-on subscription to MGM+ at a special price of ₹599 per year.

Biryani By Kilo partners with Shivam Dube to celebrate IPL

By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season. (Image source: Moneycontrol)

This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.