December 2022 – storyboard18

Bookstrapping: 10 must-read books released in 2022

We are specifically focussed on genres such as productivity, efficiency, psychology, science, biography and marketing. And of you missed the news about these books , we hope our column will serve as a reminder. (Representative Image: Amazon, The Morning Books Show)

Its time for that compelling compilation. Our year-end compilation of books is specifically focused on non-fiction and on genres such as productivity, efficiency, psychology, science, biography and marketing.

Weekly Shorts: How Indian micro and nano-influencers shined in 2022

Various metrics suggest that influencer marketing potential for raising brand awareness and producing an ROI is still untapped. Even though the various influencer categories are developing at a strong engagement rate, the number of influencer posts have mostly stayed the same in 2021 and 2022. (Image source: @meh_chali, @akshxtx_pagar, @yash_chokshi, @surbhirohra, @venurasuri)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

FIFA World Cup 2022: All the brand action from the ground

Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world’s biggest companies flash behind the players on a rolling, technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia, BYJU’s and Vivo.

Storyboard18 was in Qatar covering all the brand action and gathering views and reactions from fans and marketers.

Emily in Paris to Mad Men: Shows that have powerful characters from media and adland

These celebrated TV shows reveal the nuances of these industries backed by powerful and engaging stories and characters. We suggest add these to your watchlist or re-watchlist now. If you have any recommendations for us, drop your suggestions on our social pages. (Stills from YouTube videos)

The relentless world of media, advertising, and PR has been showcased through remarkable storytelling and stellar actors in these shows. Go watch or re-watch now.

Why advertising veteran Meenakshi Menon thinks 2022 was the year of loss

The account will be handled out of the agency’s Mumbai office.(Representational image by Jon Tyson via Unsplash)

Meenakshi Menon shares an unfiltered review of 2022 – ‘a year of loss’. However, she is optimistic about 2023.

The D-Gang: A satire by Cartwheel’s D. Ramakrishna on Indian advertising

Representational image by Markus Spiske via Unsplash

From viral video to virus, Ramki, as he’s popularly known, gives us an inside view of conversations in adland in 2022.

BYJU’s Divya Gokulnath on 2022: The year of lessons, resilience, and India’s reckoning

“We wanted to learn from our mistakes and I am happy to share that right from advertising standards to the way in which we communicate our offerings to students to the way in which we service them, on all these parameters, we have improved as a collective body.” - Divya Gokulnath, co-founder, Byju's (Representative Image via LinkedIn)

BYJU’s co-founder Divya Gokulnath shares, “I have always believed in facing headwinds head-on. It is simply not enough to sit back and wait for change to come.”

Indian gaming studios see big action in 2022; take bolder, ambitious bets

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Several gaming founders and industry executives that Moneycontrol spoke to, expect more gaming-focused funds being set up in the country and global funds to make sizeable investments in the sector in the coming years.

Ather Energy brings former Samsung exec Pranesh Urs on board as VP, marketing

Ather's reported advertisement expenses went rapidly northward to Rs 203.8 Cr in FY23 from Rs 45.5 crore in the preceding financial year.

At Ather, he will take charge of all brand and marketing initiatives, including brand, media, consumer insights, creative, and community.

upGrad to increase marketing spends by 40 percent in 2023, plans return on TV as advertiser

upGrad, which works with an in house creative team, will focus on telling real-life success stories in advertisements and other communications. However, Ankit Khirwal says there will be no change in investments in social influencers as they’d continue to endorse the brand even in 2023. (Stills from the ads)

The edtech company’s new marketing plan for 2023 will be focussed on conversation around the mother brand.