June 2024 – storyboard18

One black coffee, please: The ad that won India her first Lion at Cannes

As one can see in the film, Chopra’s face falls when Kapoor mistakes him to be the waiter and places her order, but he manages to beat a dignified retreat. The shot lasted seven seconds, which, as per Prasoon Pandey, is very long. To highlight that Chopra’s heart broke, there was the sound of glass breaking in the background. (Stills from the campaign)

India picked up 18 prizes at the recently-concluded Cannes Lions International Festival of Creativity. But how many remember the country’s first win at Cannes?

Network18 raised awareness about sustainable allyship this Pride Month

During the company's Pride month celebrations, the company not only showcased its allyship to the LGBTQIA+ community but also put the spotlight on key issues through Pride awareness sessions and learning modules.

The media organization scheduled events to celebrate this PRIDE month and further collective awareness and appreciation of the LGBTQIA+ community.

10 world-famous brand names and their fascinating histories

Nike's slogan wasn't one that was created by someone within the company. (Image: peter-aroner via Unsplash)

Some of the most iconic brand names have stories that are bizarrely simple, yet fascinating.

Bookstrapping – The Jannayak Karpoori Thakur: Voice of the Voiceless by Santosh Singh and Aditya Anmol

As per Reeta Ramamurthy Gupta's review, tahe book explores Karpoori Thakur’s affinity to Mahabharata’s Eklavya- a wronged warrior-in detail. In the Jannayak’s own words, “Eklavya is a symbol of injustice, atrocity, disparity, neglect and deprivation of one’s rights in our social system; what was meted out to Eklavya is a living example of injustice and atrocity happening for 5000 years in Indian society."

As per the review by Reeta Ramamurthy Gupta, the book ‘The Jannayak Karpoori Thakur: Voice of the Voiceless’, helps the reader navigate the concept of democratic socialism- and engage in a lively debate on the same.

A marketing professional should remain a student for life: Vishal Vyas, TTK Healthcare

Vishal Vyas, CMO, TTK Healthcare, stated, "Marketing isn’t just a job. There are many things happening around us. With the plethora of digital avenues in this space, like social media, it is creating a lot of pressure on time. So, the first thing I tell my team is that they should love the job they are doing."

Since consumer behaviour and the media environment is changing dynamically, learning on a daily basis becomes paramount, feels Vyas.

Hero Motocorp’s media mandate on pitch | Bhawna Sikka to join Adidas India as CMO | iD Fresh Food’s CMO Rahul Gandhi steps down

In 2019, Publicis Media won the mandate that included both traditional and digital media duties, after a competitive pitch. Publicis Media had created a bespoke platform – ‘Team Hero MotoCorp’ (Team HMC). Previously reported estimates had pegged the media account at Rs 600 crore.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

80% of millennials, Gen Z rely on ‘finfluencer’, social networks for investment info: Study

Sebi has tightened the screws on finfluencers by barring partnerships with regulated entities

The Navi Mutual Fund’s study also highlighted that ‘returns’ are the top priority for 1 out of 2 investors in selecting the fund

Bhawna Sikka to join Adidas India as CMO: Exclusive

Bhawna Sikka began her career at Nestle, where she held several key roles. As the senior brand manager - healthcare nutrition, Sikka was responsible for complete alignment of marketing strategies and products of Nestlé’s acquired health care nutrition portfolio.

Bhawna Sikka is set to join the sportswear major Adidas from Haleon, as per industry sources.