Samay Raina’s ‘India’s Got Latent’ too hot for big brands | Govt advisory to OTTs | Rise of Private Clubs

According to some experts, Samay Raina's IGL is a goldmine for brands aiming to connect with younger, digitally native audiences. For challenger brands or D2C players, it’s a chance to carve out a distinct, relatable identity that feels bold and human. (Image Source: YouTube and Plex)

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