OTT – storyboard18

MIB warns OTT platforms against publishing obscene, pornographic content

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

Furthermore, self-regulatory bodies of OTT platforms are urged to take proactive measures to address any violations of the Code of Ethics by platforms.

MeitY Secretary S Krishnan to elucidate on AI and accountability at Storyboard18 DNPA Conclave 2025

S Krishnan, Secretary of the Ministry of Electronics and Information Technology (MEITY), Government of India, is slated to share his insights on a futuristic regulatory AI blueprint. (Image: S Krishnan speaking at the Storyboard18 DNPA Conclave in 2024)

MeitY’s S Krishnan to spotlight AI and accountability and the regulatory roadmap at Storyboard18’s Digital News Publishers Association (DNPA) Conclave 2025, on February 27, in New Delhi.

EXCLUSIVE: Parliamentary Committee meets OTT players; discuss AI and ‘vulgarity’ in content

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

The committee also discussed the use of artificial intelligence and other challenges faced by OTT players. Streamers argue that new regulations in this rapidly growing sector could hinder progress and discourage investment.

MIB to issue notice to comedian Samay Raina over ‘obscene’ content on ‘India’s Got Latent’

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The National Human Rights Commission, based on a complaint filed by Yogendra Singh Thakur, has asked YouTube to remove the video featuring Ranveer Allahbadia’s “obscene” remarks.

Asaram Documentary: SC orders police protection for Discovery Execs, offices

The series, streaming on Discovery+, examines the life of the self-proclaimed spiritual leader, who is currently serving a life sentence for rape and murder.

The plea was filed with the top court on January 30, 2025, after a mob gathered outside Discovery’s Mumbai office and attempted unauthorized entry.

Prasar Bharati’s WAVES OTT collaborates with German Football Association

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

The pubcaster will stream premium German football matches live and free for India’s mobile-first audience.

Amazon MX Player’s no ‘soft porn’, no sports content gambit

Amazon acquired the Indian ad-supported streaming service for $100 million, marking a lower acquisition cost than its previous buyout.

The soft porn and erotic content on MX Player primarily targeted a male audience from Tier II and III cities, serving as a draw within the platform’s diverse offerings.

Amul, Mondelez debut on Prasar Bharati’s OTT platform WAVES

Most original content and live streaming feature 20-second and 30-second trailers and promos for available shows. Some of the featured show promos on the platform include Battle of Bands, Yatra, and Rangoli.

For Advertising-Based Video on Demand (AVOD) and Transactional Video on Demand (TVOD) programs, the revenue-sharing model remains 65:35 for which broadcasters and content providers are praising the pubcaster.

Shark Tank India hits roadblock: High costs, low reach

SonyLIV has claimed that this has seen a remarkable 40% surge in Connected TV (CTV) viewership and 22% more users tuning in to watch as compared to the previous season.

Experts have criticized Sony Picture Network India’s move to limit this season of Shark Tank India only to its OTT platform.

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.