BARC identifies premium households, panels to be installed by April 2025

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The Broadcast Audience Research Council (BARC) had ordered over 5,000 premium panels to measure CTV consumption in the country.

MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.

Delhi High Court blocks pirate app streaming Disney Star content

Additionally, it ordered PayPal Payment Private Limited to freeze the account of the King's app owner.

The court also directed the domain name registrar to disclose information about King’s ownership, including name, address, IP address, payment method, bank details, and information on any other websites infringing Disney Star’s content.

Fully compliant to POCSO law, Balaji Telefilms co-operating with Mumbai Police

It is written in the complaint that this series, which streamed on 'Alt Balaji' between February 2021 and April 2021, showed obscene scenes of minor girls.

According to Mumbai Police, a case has been registered against Balaji Telefilm Limited, Ekta Kapoor and her mother Shobha Kapoor at MHB police station in Mumbai under section 295-A of IPC, IT Act and sections 13 and 15 of POCSO Act.

Comscore partners with IAMAI to launch report on India’s CTV landscape

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

The CTV study will provide an extensive overview of the market including India’s CTV consumer profile and behavior, advertising impact and opportunities, market trends, challenges and forecasts.

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