Uncertainty surrounding a potential TikTok ban in the U.S. could also benefit Meta’s advertising prospects. Meta began testing ads on Threads with select brands in the U.S. and Japan earlier this year.
Tag: Advertising
Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability
“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.
Google’s grip loosens: Is AI the search disruptor?
Tools like ChatGPT and Perplexity are already changing how users navigate the web, challenging Google’s algorithmic dominance.
Goafest 2025: Igniting creativity, collaboration, and future of talent
With record-breaking participation, fresh programming, and a bold future-ready theme, Goafest 2025 is poised to be a milestone edition, say industry leaders.
Tips Music ramps up ad spends by 69% in FY25; fuels double-digit revenue growth
The company spent Rs 13.88 crore on advertising in FY25, up from Rs 8.21 crore in FY24, signaling a renewed focus on visibility across streaming platforms, social media and music launches.
Google exec says advertisers are shifting gears as CTV becomes the new prime time
Brands are increasingly weaving CTV into their media strategies. CTV’s rise also dovetails with an evolving search ecosystem.
Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment
In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.
How Google’s ad tech power skews transparency and competition in India
Publishers, agencies, and independent media buyers have long flagged concerns about Google’s outsized influence on ad tech infrastructure and economics.
Creativeland Asia IP dispute, Delhi HC orders WinZO to deposit ₹30 lakh in three weeks
The central issue revolved around the tagline “Jeeto Har DinZo,” which Creativeland Advertising claims to have developed exclusively for WinZO Games during preliminary campaign discussions.
RMG industry needs right regulatory framework, including under PMLA: Dilsher Malhi, CEO of Zupee
For the fiscal year ending March 31, 2024, Zupee posted ₹1,123 crore in net revenue and ₹146 crore in net profit, marking its first-ever year of profitability since its inception.