Advertising – storyboard18

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

The study underlines the massive headroom for Gen-AI adoption in India, people's desire to use such tools to excel in life, and how Google Gemini is helping Indians boost their confidence and capabilities.

The majority are seeking personal efficiency, with 72% expressing the need to be more productive in their daily lives. While 77% want to be more creative, 73% want to communicate more effectively.

Comcast ad revenue drops 7% in Q1 2025, loses 199,000 broadband subscribers

Comcast reports a significant drop in broadband customers in Q1 2025. (Image source: Flickr)

The media giant’s revenue fell to $29.89 billion in Q1 2025 compared to $30.06 billion in the corresponding quarter last fiscal

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take home Grand Prix

(Stills from the campaign. From left to right: Eye Test Menu, Fit My Feet, Jindal Steel - The Steel of India, Times of India - Ink of Democracy)

Gatorade’s Turf Finder’, Buckaroo’s ‘Fit My Feet’, Titan Eye+ ‘Eye Test Menu’ and ‘Jindal Steel – The Steel Of India’, among the top winners.

Global Ads Spotlight: A Handshake and a deal – how Mercado Libre reinvented Black Friday marketing in Brazil

Mercado Libre partnered with the second best television network, Globo TV, and took the help of its programming to extend its reach to 70 million people and spread the word of ‘Handshake Hunt’ and the deals one can benefit from. (Snippets from the campaign)

Mercado Libre’s experiment with “Handshake Hunt” demonstrated how technology and cultural observation can combine to deliver fresh engagement. Read more in today’s Global Ads Spotlight column.

PSUs fuel ‘Reverse Auction’ menace, undermining media ethics and agency value

Industry experts suggest PSUs contribute around 5-7% of India's total AdEx which is approximately over Rs 7,500 crore. (Image: Via Unsplash)

Industry veterans suggest that media retainers and commission frameworks must be standardized, urging industry bodies to take a more proactive role in advocating for change.

Ad holdco Interpublic Group’s Q1 revenue drop as restructuring moves forward

The company remains on track to close its merger with Omnicom by the second half of 2025.

Meta expands Threads advertising globally amid tariff uncertainty

Threads, launched in July 2023, positioned itself as a competitor to X.

Uncertainty surrounding a potential TikTok ban in the U.S. could also benefit Meta’s advertising prospects. Meta began testing ads on Threads with select brands in the U.S. and Japan earlier this year.

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

Developed by WPP Open X and led by Ogilvy New York, the campaign aims to educate the consumers about taking a fruitful step towards recycling the used Coke cans, thus supporting the company’s ‘World without waste’ strategy. (Image Source: Snippets from the campaign)

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.

Google’s grip loosens: Is AI the search disruptor?

The emergence of AI-driven alternatives such as ChatGPT, Perplexity, and even Google’s own Gemini is ushering in a new era where traditional search is no longer the sole entry point to the web. (Photo: Unsplash)

Tools like ChatGPT and Perplexity are already changing how users navigate the web, challenging Google’s algorithmic dominance.