Advertising – storyboard18

Hypothesis by OML wins Influencer Marketing mandate for Ather Energy

This collaboration marks a significant step in redefining Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.

Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions

Consumer insights and market research have played a pivotal role in shaping the brand's core proposition "Never Compromise".

The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.

Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricketer-led brand endorsement value surged to Rs 1,054 crore ($ 125 million)

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Google to pay $100 million to settle 14-year-old ad lawsuit

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.

WPP’s profit soars 219% to £629 million in 2024, despite revenue decline

WPP's Global Integrated Agencies drive 85% of consolidated revenues in 2024

According to WPP’s annual report, 85% (approximately) of the company’s consolidated revenues were derived from Global Integrated Agencies

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

WPP's Global Integrated Agencies drive 85% of consolidated revenues in 2024

In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.