Tag: Advertising

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.

Rajiv Bajaj and Piyush Pandey on the difference between established brands and startups

Rajiv Bajaj elaborated on the difference with a quote by his long-time mentor and legendary ad man Piyush Pandey who once said: "Farak bohot hai aapke aur humaare taalim mein, aapne ustaado se seekha hai aur humne haalaato se." (Left to Right: Rajiv Bajaj, Piyush Pandey)

Bajaj Auto’s Rajiv Bajaj explained the difference between ‘Champions,’ ‘Startups’ and ‘Upstarts’.

Indie ad agencies in trouble; call for a separate industry body to safeguard their interests

Prathap Suthan criticized the current ecosystem for lacking accountability, allowing clients to arm-twist agencies into lopsided contracts, unpaid pitches, and overburdened deliverables.

Prathap Suthan, CCO at Bang In The Middle, calls for a collective voice to protect smaller agencies from exploitation and ensure fairness in the Indian advertising ecosystem.

InspiRAYtion 14 – A great disturbance in the Force

RIP Broke Ad School. You did so much good for the cause of Creative people and if only we’d have chatted before pulling the plug I’d have liked to say that one must never let an agency interfere with one’s love for Advertising, writes adman Rayomand J Patell.

One of the single most inspiring things that happened to desi Advertising was ADs Broke Ad School. He singlehandedly proved that you could be the change you wanted to see in the world, writes adman Rayomand J Patell.

Pankaj Tripathi chosen as brand ambassador for Madhya Pradesh Tourism

Having spent significant time exploring the state, Pankaj Tripathi highlighted its natural beauty, historic architecture, and rich biodiversity.

In partnership with the Stree 2 actor, Madhya Pradesh Tourism aims to draw global and domestic travellers to its UNESCO World Heritage sites, wildlife sanctuaries, and rich cultural landmarks.

KL Rahul backed fitness brand Boldfit secures INR 110 crore in Series-A funding

In a market dominated by foreign fitness brands, Boldfit has carved a space for itself by focusing on accessible, high-quality fitness products tailored to meet the diverse needs of Indian consumers.

The fresh capital aims to accelerate Boldfit’s product innovation, broaden its market footprint, and strengthen its mission to build a distinctly Indian fitness brand in a market largely led by international players.

WPP brings integrated agency T&Pm fully within its global network

The full incorporation of the agency within WPP will deepen that integration, with WPP Open becoming the backbone of T&Pm’s future client service model.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

MCG takes action against 53 advertisers for defaulting on fees

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.

Nazara and ONDC launch “gCommerce” to revolutionize in-game monetization

Leveraging ONDC's open digital commerce network, the gCommerce platform by Nazara will connect to a diverse range of sellers across over ten categories, giving gamers access to a wide variety of products directly within their games.

Presently in its soft-launch phase, gCommerce is slated for a broader rollout to game developers beginning in the first quarter of FY26.