Tag: Advertising

Influencer search volume booms: National stars surge 47% to 3M, global at 2M, regional dips, says Kantar

Live music and concerts are becoming more popular, with a 43% increase in searches for events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts. (Image Source: Zoozoothemes)

Cricket continues to captivate India with 223.4 million average monthly searches, including a 103% surge in searches for women’s cricket.

TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Ad Club Trivandrum officially launched; here’s what Ad veteran Prathap Suthan said

Adding to the significance of the occasion was the presence of advertising legend R. Balki.

The event also featured a media panel comprising industry veterans Varghese Chandy and Kamal Krishnan P.S., who shared their perspectives on the evolving landscape of regional advertising, the power of localized storytelling, and the future trajectory of the industry.

Taboo to 10-minute delivery: Quick-commerce fuels surge in sexual wellness, pleasure toys industry

The wider sexual wellness market, as a whole, has seen tremendous growth, with cultural shifts and public figures helping to normalize the conversation around pleasure.(Image: nick-fewings via Unsplash)

Digital accessibility, the rise of quick-commerce platforms, and an influx of women-led brands are driving India’s sexual wellness industry forward.