Tag: Global Ads Spotlight

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

The campaign won the Grand Prix at the Dubai Lynx Awards in Creative Commerce, Direct, and Glass: The Award for Change, following it with earning a Wood Pencil at the D&AD Awards. (Stills from the campaign)

The 2019 liquidity crisis sent shockwaves through Lebanon’s economy, unraveling lives and futures – most devastatingly for women. Amid the turmoil, Puck’s ‘Selfless Shelves’ initiative offered more than just support; it carved out a lifeline. Explore the full story and campaign in today’s Global Ads Spotlight.

Global Ads Spotlight: DoorDash turned Super Bowl ads into a giveaway frenzy. Find out how!

DoorDash received the ultimate accolade – a Titanium Grand Prix at Cannes Lions, along with a D&AD Yellow Pencil.

From Super Bowl hype to $500,000 worth of prizes, DoorDash’s “All-the-Ads” campaign stole the show, one bizarre prize at a time. Read and watch in our Global Ads Spotlight column!

Global Ads Spotlight: KFC’s heist ad that took home the Grand Prix at Loeries 2023!

Its success at the Loeries isn’t just about the Grand Prix win—it’s about how KFC and Ogilvy nailed every aspect of this campaign. (Image credits: Ogilvy)

A quality assurance inspector? More like a KFC-obsessed conman with a flair for drama and the most hilarious disguise ever. Read and watch in our Global Ads Spotlight column.

Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network

Verizon saw a 35% increase in sign-ups, proving once again that combining star power with a clever message can yield significant returns.

From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

Global Ads Spotlight: Michael CeraVe’s ultimate skincare prank that stole the Super Bowl thunder

From fake news to Cera’s hilarious "proof" of his involvement, the campaign masterfully kept audiences hooked. (Images: Ogilvy)

A conspiracy, A skincare legend, And Super Bowl shenanigans—how CeraVe made its big, bold play? Read and watch in our Global Ads Spotlight column.

Global Ads Spotlight: Orange kicks gender bias to the curb with game-changing “WoMen’s Football” campaign

The campaign went on to claim the top spot in the Entertainment for Sport Grand Prix at Cannes Lions and became the second most awarded ad in the 2023 World Creative Rankings.

The ad went live just three weeks before the 2023 Women’s World Cup kicked off, when broadcasters were hesitating to give women’s football the airtime it deserved. Read and watch in our Global Ads Spotlight column.