Media – storyboard18

I&B Ministry allocated Rs 5.44 crore to boost Community Radio over three years

As of March 27, 2025, the Government has sanctioned 532 Community Radio Stations across the country.

Under the Central Sector Scheme for Supporting Community Radio Movement in India, Uttar Pradesh received the highest financial assistance of Rs 77,84,156, with Maharashtra following closely at Rs 77,50,000, over the past three years.

India’s media ‘Does not need foreign validation,’ says I&B Ministry

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The query, raised by Congress MP K Sudhakaran from Kerala, sought clarity on India’s decline in the global rankings and the measures undertaken by the government to protect journalists and safeguard press freedom.

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

The raids could lead to rebirth of strategic creativity, rise of agile, insight-driven agencies and a redefinition of media value, says Raj Kamble, Founder and CCO of Famous Innovations.

CCI raids on media agencies will allow new players and independent agencies to also have a fair playing field in the media landscape, shares Raj Kamble, Founder and CCO of Famous Innovations.

Breaking News Dominates Viewer Engagement: BrandPulse Report

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

A recent study by BrandPulse highlights a fundamental shift in how audiences engage with news platforms. Unlike dedicated followers of specific programs or anchors, viewers are more likely to tune in for real-time updates and trending events.

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

Experts suggest that SEBI incorporate public awareness campaigns, grievance redressal mechanisms, ease in reporting frauds, and AI monitoring of digital platforms to combat financial frauds online.

SEBI recently mandated identity verification for intermediaries advertising on social media after having observed a surge in scams where scammers lured investors with false promises and deceptive content on digital platforms.

Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

26 channels won in 86th online MPEG-4 e-auction

The 86th online e-auction was held from March 4, 2025 onwards.

Multiple new TV channels like Pasand TV, Zee24 Kolkata, Rangoni TV, Parag News, Oscar Movies Bhojpuri joined the 86th online MPEG-4 e-auction.

Sun TV Network’s Kal Radio gets NCLT approval for Udaya FM amalgamation

The amalgamation was approved to create synergies between the FM radio broadcasting businesses of the two companies.

The NCLT order also addresses the transfer of assets and liabilities, ensuring that all properties, rights, and powers of Udaya FM Private Limited will be transferred to Sun TV Network’s Kal Radio Limited.

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

The growth signals a steady rise in investments across various sports properties, driven by increasing viewership, brand engagement, and the expanding digital ecosystem. (Image source: GroupM)

GroupM’s latest Sporting Nation report reveals that sports adex in India is on track to surpass $1 billion. While TV media spends on sports remained flat in 2024 due to fewer matches played by India compared to 2023, digital ad spends surged by 25%.

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

In addition to the Navi Mumbai Metro project, Bright Outdoor achieved a major milestone in 2024 by securing the Western Railways Advertising Tender.

The OOH agency has acquired advertising space spanning approximately 85,000 square feet, ensuring extensive brand visibility in one of India’s fastest-growing urban centers.