Media – storyboard18

Google AI update to help brands generate lifestyle imagery without human

Google updates also include AI-driven lifestyle imagery to enhance engagement with prospective customers. (Image source: ai.google)

According to Google Ads, advertisers can generate variations or refine the prompt with details like age, gender, race, ethnicity, and nationality.

Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs

Maruti Suzuki unveiled its first electric SUV, the Vitara at the Bharat Mobility Global Expo 2025

Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.

‘Great creativity alone won’t drive sales’, says Lim Seob Chung of Cheil SWA

The agency also secured the mandate for Luminous, helping the brand expand its solar portfolio.

Chung pointed out a growing challenge for brands—disruptions in the bottom half of the marketing funnel.

“Don’t ban us, regulate us”: Opinion Trading platforms demand regulations

Globally, in countries like the United States, the United Kingdom, and Australia, opinion trading apps and websites are classified as wagering platforms and are regulated.

Storyboard18 had earlier reported about the rise of opinion trading games on real-money gaming platforms, which has drawn the attention of the Ministry of Electronics and Information Technology (MeitY).

‘Summon YouTube to court, not just Ranveer, Apoorva’: Anupam Mittal on Ranveer Allahbadia controversy

"Imagine a newspaper or a TV channel publishing the type of content that these (digital) platforms carry with total impunity," said Anupam Mittal, Founder & CEO of People Group (in left).

Taking to LinkedIn, Anupam Mittal, Founder & CEO of People Group, said that the real culprits are ‘big-techs’ who take cover under digital intermediary laws that allow them to flout all responsibility and accountability.

42% of cinemagoers cite ads as influential in purchase decisions: GroupM

GroupM report highlighted that on average, people watch 18 movies annually, with men outpacing over women, pointing to a gender gap in viewership.

According to GroupM’s latest report, ‘Profiling Cinemagoers’, cinema has emerged as a powerful driver of the out-of-home economy with 858 million footfalls and a Gross Box Office Collection Rs 12.38 billion.

Need to rethink customer interactions to improve experience: Mauro Carobene of Tata Communications

"Happy, well-supported employees are not just beneficial—they are crucial to delivering high-quality customer interactions," says Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications.

Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications, suggests that to stay competitive, organisations must effectively utilise data and adopt AI-driven technologies to improve customer interactions.

DoT asks social media platforms to remove content violating Telecom Act

DoT advisory noted that violations could lead to imprisonment or hefty fines. Social media platforms are required to comply by February 28.

As some influencers misinform users on changing their caller ID, the Department of Telecommunications has asked platforms including Meta, X, Instagram, and Google to remove content that doesn’t comply with the Telecommunications Act, 2023.

MeitY Secretary S Krishnan to elucidate on AI and accountability at Storyboard18 DNPA Conclave 2025

S Krishnan, Secretary of the Ministry of Electronics and Information Technology (MEITY), Government of India, is slated to share his insights on a futuristic regulatory AI blueprint. (Image: S Krishnan speaking at the Storyboard18 DNPA Conclave in 2024)

MeitY’s S Krishnan to spotlight AI and accountability and the regulatory roadmap at Storyboard18’s Digital News Publishers Association (DNPA) Conclave 2025, on February 27, in New Delhi.