Tag: Media

M&E industry contributes nearly Rs 3 lakh crore to Indian economy; gaming witnessing 20 percent growth, says Sanjay Jaju, MIB

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

“While there are immense opportunities, we are also mindful of the challenges. These include concerns around misinformation, algorithmic biases in AI-driven recommendations, copyright issues, and the need to protect vulnerable audiences from harmful content,” says Sanjay Jaju, Secretary, Ministry of Information and Broadcasting.

Gaming will be the next big opportunity in brand marketing for 2025, says Mindshare’s Amin Lakhani

"Digital as a workstream, as a medium with its capability now to deploy across the funnel, will see massive growth and massive unlock waiting to happen. So, I think that's the second piece of growth that will come through. Within that, and if you look at what is happening in e-commerce, the retail media and the opportunity therein, I think we are only very limited in our view of what we are doing with retail media, but there are huge opportunities that retail media has to offer, and I'm seeing that clients will adopt that much more," stated Amin Lakhani, CEO, Mindshare South Asia.

From groundbreaking AI innovations to the rise of new digital platforms, technology has completely transformed the way brands engage with consumers. But what lies ahead? 2025 promises to be a game-changer, with immersive experiences, data-powered creativity, and cutting-edge marketing strategies redefining the industry.

Challenge of being a public broadcaster is to present a balanced narrative: Prasar Bharati CEO

In a world increasingly dictated by algorithms, Dwivedi emphasizes the importance of human judgment in journalism. He believes in empowering reporters to retain control over their narratives and their revenue. (Image via Prasar Bharati website)

Prasar Bharati CEO Gaurav Dwivedi raises critical concerns about the transparency of algorithms. For him, the lack of openness in how content is curated threatens the integrity of information presented to the public.

SC warns states over misleading ads, closes contempt proceedings against IMA Chief

The Supreme Court on Wednesday closed contempt proceedings against Indian Medical Association (IMA) President R V Asokan following his unconditional apology for remarks made against the apex court in April 2024.

Bench led by Justice Abhay S Oka warns Contempt of Court action for non-compliance and schedules review for five regions on February 10.

TRAI releases recommendations on Regulatory framework for Ground-based Broadcasters

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

The framework for Ground-based Broadcasters shall be similar to the framework contained in the ‘Guidelines for Uplinking and downlinking of Satellite Television Channels in India, 2022’ for traditional satellite-based broadcasters.

Wavemaker’s Ajay Gupte on AI innovation and the future of Connected TV

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

As the CEO of Wavemaker South Asia, Ajay Gupte reflects on the agency’s successes in 2024 and unveils his vision for the continued rise of AI and connected TV in 2025.