October 2024 – storyboard18

Industry leaders discuss India’s road ahead to become net zero by 2030 at Power of Purpose event

India spends 0.6 per cent of its GDP on research and development, which is lower than what most of the industrialised country spend

Apart from the ecological angle, the panellists also discussed inclusion and gender diversity, as well as the steps needed to make India a developed economy.

MeitY’s CERT-In trials anti-deepfake tech to combat AI-driven scams

In December 2023, CERT-In issued an advisory informing citizens about the rising use of AI and deepfake technology by scammers.

Recently, Sunil Bharti Mittal, Chairman of Bharti Enterprises, shared a shocking account of an AI-driven scam that targeted his company.

Premium choco brands boost AdEx | Swiggy focuses on brand marketing | Netflix CXO Move

Premium brands in the fast-moving consumer goods sector are growing at roughly twice the pace of their non-premium counterparts in India.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Route Mobile wraps up Route Amplify 2.0 with powerful discussions on AI, Security, and the Future of Digital Communication

Route Amplify has once again proven to be the definitive platform for shaping the future of communication. With the innovations and partnerships unveiled, Route Mobile and its partners are set to continue leading the charge into the next frontier of customer engagement, security, and digital identity.

The event brought together industry leaders, innovators, and key players from around the globe, focusing on crucial topics such as AI, customer engagement, and security. With insightful keynotes and panel discussions, the conclave highlighted the importance of embracing digital solutions for enhancing customer experiences.

Nazara’s Datawrkz acquires UK’s growth marketing agency for Rs 52.3 cr

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

This partnership will enable both companies to deliver more digital advertising solutions and drive further expansion, especially in the European and UK markets.

Dabur India cuts ad expenses by 5% in Q2 FY25, net profit declines 17%

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur spent Rs 164.87 crore between July and September 2024 compared to 173 crore in the same period last year.

Diwali 2024: Mumbai property registrations hit Rs 1,081 cr in October

In terms of the number of property registrations, 11,861 homes were registered in the city in October (till 29th) against 9,736 in November 2023. This is a 22% jump this Diwali over last year. (Image source: Moneycontrol)

This is 52% more than last year’s Diwali period (November 2023) when the revenue collected was just Rs 712 crore.

IPO-bound Swiggy increases focus on brand marketing, allocates Rs 1,115 crore

Swiggy Ltd increased its consolidated advertisement and promotion expenses by 65.3% in Q3 FY25

Swiggy IPO will open for subscription on November 6 and close on November 8. The food delivery platform has set a price band of Rs 371-390 a share. Swiggy will make its debut on the stock exchanges on 13 November

Vivo tops smartphone shipments record in Q3 ’24 due to festive season

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research. (Image source: Moneycontrol)

Driven by the ongoing trend of premiumisation, smartphone shipments in India were the highest-ever (up 3% YoY) in Q3 2024, according to Counterpoint’s smartphone tracker report. vivo reclaimed top spot with 19% shipment share, followed by Xiaomi with 17%.

Neeraj Joshi steps down as Zee Studios marketing head after six transformative years

Prior to his role at Zee, Neeraj Joshi served as Associate Vice President of Marketing at Viacom18 Motion Pictures and held positions at Fox Studios India, Balaji Motion Pictures, and PVR Pictures.

After a successful tenure marked by blockbuster releases and brand elevation, Neeraj Joshi bids farewell to Zee Studios to explore new avenues.