October 2024 – Page 53

Dentsu X India secures digital media mandate for LG Electronics

Under the terms of the mandate, dentsu X, recognized for its data and tech-driven approach, will provide a comprehensive range of digital media solutions tailored for LG Electronics.

Partnership aims to enhance LG Electronics’ digital footprint through innovative strategies and data-driven solutions.

EOW interrogates BookMyShow COO over Coldplay concert ticket black market allegations

The sudden surge in demand caused the BookMyShow platform to crash shortly before the tickets went live at noon on September 22.

Anil Makhija questioned for seven hours as police investigate ticket hoarding and price inflation for Coldplay’s January 2025 concerts in Mumbai.

Mahindra Group elevates Kedar Apte to Sr. Vice President & Head of Charging Infrastructure (Auto and Farm)

Kedar Apte began his career as an area sales manager at Hindustan Unilever and went on to hold various roles in different capacities. As an area sales manager, he led a team of 15 HUL executives to manage distribution infrastructure (70 Distributors) to execute sales plan and meet the Sales targets. (Image source: LinkedIn)

Previously, Kedar Apte led Mahindra Group as chief of international operations – Farm Equipment Sector

Tony Vinciquerra to step down from CEO role at Sony Pictures Entertainment; Ravi Ahuja named President and CEO

Tony Vinciquerra (in left) joined Sony Pictures Entertainment in June 2017; Ravi Ahuja (in right) joined in 2021.

Tony Vinciquerra will remain in an advisory role for SPE as non-executive Chairman until the end of December 2025. Ravi Ahuja will report to Sony Group Corporation Chairman and CEO Kenichiro Yoshida and Sony Group Corporation President, COO and CFO Hiroki Totoki.

Unilever global media review results in; All six ad holding companies get the FMCG’s business

Elon Musk has dropped the name of Unilever from antitrust lawsuit

Unilever initiated a review of its global media planning and buying account in January 2024. WPP’s Mindshare has defended the business in key markets, including India.

EssenceMediacom’s festive strategy, Tata Capital’s new campaign & TCS tops BrandZ 2024

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

In the latest episode of Storyboard18, EssenceMediacom’s CEO, Navin Khemka, discussed the agency’s growth and festive season outlook. The episode also highlighted Tata Capital’s new campaign and Kantar’s BrandZ 2024 report, naming TCS as India’s most valuable brand.

EXCLUSIVE: MG Motor to launch its merchandise collection in India

MG Motor entered the Indian market in 2019 with MG Hector, a British brand. Since then, the company has been in the market with their technology-driven, luxurious and innovative cars like Astor, Gloster, ZS EV and Comet.

The automobile company will first enter the licensed eyewear segment and later expand its merchandise line to include apparel.

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Talking about her vision for the OTA company, she says, "I’m filling some big shoes, but my biggest vision—and this is shared by the leadership—is that the OTA industry is underserved. If you look at competitors like MakeMyTrip, Agoda or Goibibo, there’s a lot of room for a challenger brand like us to win on experience. Cleartrip loyalists have always preferred us for our smooth, seamless UI (user interface), and I want to build on that."

Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.