Tag: Special Coverage

MIB’s Sanjay Jaju on M&E industry | Mindshare’s Amin Lakhani interview | Election Commission’s advisory to political parties

Sanjay Jaju of Ministry of Information and Broadcasting highlighted that the media and entertainment industry is not only culturally significant but also an economic powerhouse. This industry contributes nearly Rs 3 lakh crore to the Indian economy and is growing at a rate faster than the overall economy. Certain sub-sectors, like gaming, are witnessing growth rates of around 20%, underlining the immense potential of this domain.

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Prasar Bharati CEO Gaurav Dwivedi on the impact of public broadcasting | NCLAT to decide Meta’s plea on Jan 23

Prasar Bharati's Gaurav Dwivedi says, "The challenge of being a public broadcaster is to present a balanced narrative. The most important thing is to present the bare facts to audiences and let them take their own call."

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90 hour work week debate in adland | Pay TV channels to leave DD Free Dish | Dunzo app and website shut down

The controversial 90-hour week debate seems to go beyond numbers in the ad industry; instead it reveals deeper nuggets about human potential, balance, and what it means to create in a world that is constantly evolving. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Influencers and talent agencies’ strained relations | MIB’s WAVES postponed | Nestle’s Rajat Jain becomes MD of Singapore

With rising competition, commissions and opaque contracts, some influencers are taking matters into their own hands — dismantling the power of talent managers in the process. (Image Source: Zoozoothemes)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

FM e-auctions response | Influencers violating ad rules | Ghost job listings | Flipkart, Amazon lead e-com consumer complaints in FY24

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Representational image by Alexey Ruban via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt intensifies surveillance on Chinese companies | P&G India appoints Rohini Venkateswaran as Chief Sales Officer

These Chinese apps and websites have become hubs for money laundering in the country, posing a potential threat to national security and contributing to gambling addiction among citizens. In September 2024, an investigation by the Enforcement Directorate (ED) uncovered a ₹400-crore fraud involving Chinese nationals.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

YouTube short on confidence? | Omnicom and IPG in advanced merger talks | AMUL’s MD Jayen Mehta gets a tenure extension for 5 years

In response to growing user frustration and in a bid to bolster revenue from non-Premium users, YouTube has reportedly intensifying its efforts to combat third-party ad blockers by integrating advertisements directly into video streams.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

YouTube Shorts falling short? | Stakeholders want PB’s OTT under TRAI ambit | Mahindra-IndiGo trademark dispute

While globally Shorts continues to battle for prominence, in India — following the ban of TikTok — the platform faces its most formidable rival in Meta's Instagram Reels, which has swiftly risen to dominate the short-video space.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

HUL records 19 brands above Rs 1000 cr | Shareholders reject Punit Goenka reappointment | ASCI to report B4U Music’s betting ad

HUL is leveraging strategic partnerships with washing machine manufacturers and employing channel-specific innovations across Modern Trade, General Trade, and E-commerce to accelerate adoption and further expand market share.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.