Tag: Special Coverage

Influencer marketing: When risks outweigh results | Impacts of TN Govt’s online gaming crackdown | Police raid Blinkit dark stores

In the wake of Samay Raina’s India’s Got Latent backlash and Ranveer Allahbadia’s controversial comments, brands and influencers are recalibrating their approach to collaborations. With the volatility of internet fame becoming increasingly apparent, there is a growing awareness of the risks involved, prompting a more cautious and calculated strategy moving forward. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Ranveer Allahbadia, Samay Raina controversy: blow to brand deals & India’s Got Latent | Godrej Agrovet names Sunil Kataria as CEO and MD – Designate

The combined pressure from state agencies and the public has now led to calls for the complete removal of all 18 episodes of the show from YouTube.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

India’s Q-Comm players take on Big Tech | Prayagraj station key spot for brands | Budget expectations

According to experts, the advertising revenue generated by Q-commerce platforms is currently estimated at approximately ₹3,000 crore and is projected to exceed ₹5,000 crore by the end of 2025. In contrast, leading e-commerce platforms like Amazon and Flipkart collectively reported advertising revenue of over ₹11,500 crore in the fiscal year 2023–24.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

DNPA takes OpenAI to court I Startups seek better policies I AI leader Daniel Hulme to join Storyboard18’s Global Pioneers Summit

This intervention underscores the significant concerns raised by digital news publishers regarding the unauthorized mass copying and use of copyrighted works to train AI models, including OpenAI’s GPT models.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Shark Tank India hits roadblock | World Pickleball League to boost adex | Prasar Bharati invites DAVP agencies to advertise on WAVES

Acko, PokerBaazi and Swiggy Instamart are the co-presenting sponsors, Adani and Jaquar are the co-powered by sponsors while Rayzon Solar, ICICI Direct, Lenskart and Sofy are the partner sponsors for Shark Tank India season 4. (Image Source: Daalchini)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Mumbai’s DOOH | Martin Sorrell: Strong devours weak, outdoor ad industry clean-up | Martin Sorrell on PM Modi

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai, the country's financial hub, has only 1,025 legally authorized hoardings throughout the city. The BMC generates a substantial revenue of approximately Rs 100 crore from the licensing fees associated with these hoardings. (Image Source: LinkedIn)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Prasar Bharati CEO Gaurav Dwivedi on the impact of public broadcasting | NCLAT to decide Meta’s plea on Jan 23

Prasar Bharati's Gaurav Dwivedi says, "The challenge of being a public broadcaster is to present a balanced narrative. The most important thing is to present the bare facts to audiences and let them take their own call."

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.