Digital – storyboard18

Perplexity launches new AI-powered shopping assistant amid intense competition in Search

The US-based firm said it will be expanding the Perplexity shopping experience to new markets after its U.S. launch.

CCI slaps Rs 213 crore fine on Meta over WhatsApp privacy policy; bars data sharing for ads

CCI has also directed WhatsApp not to share user data collected on its platform with other Meta products or companies for advertising purposes for a period of five years.

Ashwini Vaishnaw calls for rethinking how digital media platforms should be held accountable for content

Vaishnaw cautioned that the algorithms used by digital platforms often prioritize engagement by promoting sensational or divisive content.

Ashwini Vaishnaw pointed out the lack of verification on digital platforms, where anyone can publish content without accountability. “Since the platforms do not verify whatever is posted on those platforms, who will take the responsibility for the content which is published on the platforms?” he asked.

Ashwini Vaishnaw bats for fair compensation for traditional media outlets by online platforms

Ashwini Vaishnaw also suggested revisiting the "safe harbour" provision, which shields intermediaries from liability for third-party content.

“While the investment that goes behind creating a team of journalists, training them, having editorial processes and methods to check the veracity of news, and taking responsibility for the content is huge both in terms of time and money, they are becoming irrelevant since these platforms are having a very unequal edge in terms of bargaining power vis-a-vis conventional media,” the I&B minister said.

India ranks 51 in digital competitiveness; major challenge being AI’s threat to employment

Artificial intelligence's threat to services sector employment is a major challenge to Indian economy

Singapore was first in this year’s rankings while Switzerland and Denmark were at second and third position, respectively.

Pandit Ad Wars! Astrologers compete for ‘stars’ in wedding season showdown

According to Business Research Insights, the global astrology app market size was USD 3.22 billion in 2023 and market is projected to touch USD 23.87 billion by 2032, at a CAGR of 24.93% during the forecast period.

It’s not only astrology apps in the race to outbid each other; even astrologers and “pandits” (priests) are striving for better reviews and star ratings on these platforms.

Intel’s gamer days 2024 targets Gen Z with Dentsu Gaming & StreamO

Leveraging the influence of over 350 gamer influence across India, the campaign cuts through traditional advertising boundaries, delivering content tailored to Gen Z's immersive and interactive media preferences.

Intel campaign bridges gap between brands and gaming enthusiasts, harnessing influencers and high-impact content.

Adoption of AI tools will boost productivity and enhance governance, says Dr. L. Murugan

Dr. L. Murugan highlighted that the Ministry conducted three webinars focused on social media use, evolution of film viewing and photography skill enhancement

The Minister urged the adoption of AI tools like ChatGPT and Gemini to enhance productivity and reduce the burden of repetitive tasks.

How Taboola is disrupting the open web in India

Taboola's success is rooted in strong, collaborative relationships with brands and agencies across various sectors. Taboola’s ability to adapt and tailor solutions to meet the unique needs of different industries demonstrates its commitment to delivering value and fostering long-term partnerships. The platform's diverse portfolio highlights the trust it has earned and the impact it has made across the digital landscape.

Taboola powers recommendations for the open web, helping people discover things they may like.