Tag: Digital

WAVES 2025 gathers industry leaders to discuss Indian cinema’s international expansion

The session, moderated by film critic Mayank Shekhar, brought together a stellar lineup of film industry stalwarts, including producer Ritesh Sidhwani, Namit Malhotra of Prime Focus Limited, film producer Dinesh Vijan, PVR Cinemas’ Ajay Bijli, and acclaimed American producer Charles Roven.

At WAVES 2025, industry icons call for international distribution, cross-border collaborations, and smarter tech adoption to put India on the global cinema map.

WAVES Bazaar 2025 secures Rs 250 crore in deals, unveils major global alliances: MIB Secretary Sanjay Jaju

At the 2025 edition held in Mumbai, Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, announced that WAVES Bazaar had already facilitated over ₹250 crore in confirmed deals—with expectations of surpassing ₹400 crore by the summit’s close.

At its debut edition, WAVES Bazaar 2025 has already recorded deals worth over ₹250 crore, with that number expected to cross ₹400 crore over the coming days, announced Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, at the event in Mumbai.

TikTok fined 530 million euros by EU privacy watchdogs over China data transfer case

The investigation revealed that TikTok had violated the EU's strict data privacy regulations by transferring the personal data of European users to China, a breach of the General Data Protection Regulation (GDPR).

A four-year investigation reveals TikTok’s data transfers to China breached strict European privacy regulations, leading to hefty penalties and an order for compliance.

WAVES 2025 discusses accessibility in M&E sector: Experts call for inclusive innovation and policy reform

Together, the panel underscored a collective call to action: accessibility must be seen not just as a compliance requirement, but as a creative, ethical, and strategic imperative.

The panel discussion on “Accessibility Standards in the Media & Entertainment Sector” took place at WAVES 2025, with experts from academia, technology, policy, law, and journalism.

Global Media Dialogue 2025: Member nations endorse WAVES Declaration, pledge to amplify traditions, heritage, and creativity in the age of AI

Other dignitaries at the event included Dr. L. Murugan, Minister of State for Information & Broadcasting, and Sanjay Jaju, Secretary (I&B), along with other senior officials from the Government of India.

The Global Media Dialogue, held during the ongoing World Audio Visual and Entertainment Summit (WAVES 2025) in Mumbai, underscored the critical role of fostering creativity and cross-cultural understanding in a globalized media environment.

LinkedIn to share ad revenue with creators in bid to lure video advertisers

While the specific revenue-sharing percentage remains undisclosed, LinkedIn previously offered news publishers around half of the generated ad revenue and has since reportedly doubled the total payout to them. Marketers will also have the option to sponsor posts from LinkedIn creators through "Thought Leader Ads," which appear as regular posts but reach a wider audience.

This initiative opens up monetization opportunities for business thought leaders, similar to how influencers on platforms like YouTube have built substantial businesses.

Amazon ad revenue jumps 19% to $13.92 billion

So far, tech companies with online ad businesses have generally reported robust first-quarter earnings. However, several have cautioned about potential headwinds later in the year, suggesting a cautious outlook for the advertising market.

While the online ad division remains a smaller part of Amazon’s overall revenue, it has rapidly grown to become the third-largest player in the global digital advertising arena, trailing only tech giants Alphabet and Meta.

How social media became the centrepiece of film marketing

In this high-stakes environment, marketers are playing a delicate game — creating visibility without alienating trust. While influencer buzz can generate noise, audiences are increasingly skeptical. Without proper disclosure, influencer endorsements can blur the line between opinion and ad, and as media literacy grows, so does the backlash.

From strategy to spend, Bollywood’s promotional playbook has gone digital-first, and it’s not just about reach, but relatability.

This new executive role could decide the future of your company

CAIOs are also expected to have expertise in ethics, risk management and AI governance, making high-level decisions, compared to technical AI roles that were typically mid-to-senior level, focusing on the technical delivery of AI projects. (Image Source: Unsplash)

A powerful new role is quietly reshaping boardrooms across the globe, blending cutting-edge technology with corporate strategy.