Google’s global search engine share falls below 90% for the first time in nearly a decade

The United States, traditionally one of Google’s strongest markets, experienced fluctuations with Google’s share peaking at 90.37% in November before falling to 87.39% in December. (Image: Unsplash)

As AI-driven models and alternative search engines gain traction, Google’s dominance in the search engine market is showing signs of decline, with its market share dipping below the 90% threshold.