Tag: Digital

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution

While AI excels at pattern recognition, optimization, and efficiency, creativity is inherently human, driven by emotion, cultural understanding, and intuition. But the question still remains if AI can truly replicate human ingenuity or is it merely an advanced tool that enhances human potential.

At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Shamani shared that he revisits his persona every three months, using five key questions to ensure his content remains relevant.

At Storyboard18’s Global Pioneers Summit 2025, Raj Shamani spoke about redefining digital success by prioritizing long-term impact, authenticity, and audience trust over fleeting viral fame.

Is your AI lying to you? The shocking truth behind “AI Hallucinations!”

AI hallucinations happen when an algorithm fails to understand the information it's given. In the case of large language models, like the ones powering AI chatbots, hallucinations often manifest as seemingly credible but false information. (Image: Unsplash)

Whether it’s a chatbot like ChatGPT, an image generator like DALL-E, or even autonomous vehicles, researchers have found that these systems can hallucinate in various ways.

Hurun Global Billionaires: Elon Musk tops for fourth time in five years. Check the world’s richest here

With a net worth now standing at an extraordinary $400 billion, Elon Musk has become the first individual to surpass this monumental threshold, further cementing his status as the world's wealthiest person. (Left to Right: Elon Musk, Jeff Bezos, Mark Zuckerberg)

Elon Musk’s wealth increase of $189 billion, marking an 82% jump, was propelled by the rise of electric vehicle maker Tesla’s stock, often linked to the so-called ‘Trump effect.’

“See you soon, Chrome”: Perplexity AI CEO hints at rival browser, Comet

Google currently dominates the browser market, with no major competitor managing to dent Chrome’s stronghold. Even Microsoft’s push with Edge and Bing AI failed to significantly shift the landscape.

Google currently dominates the browser market, with no major competitor managing to dent Chrome’s stronghold. Even Microsoft’s push with Edge and Bing AI failed to significantly shift the landscape.