Tag: WAVES 2025

Policies are never frozen, always evolving documents: Prasar Bharati CEO Gaurav Dwivedi

Gaurav Dwivedi shared an update on Prasar Bharati’s collaboration with Sankhya Labs and IIT Kanpur on the Direct-D2M initiative, noting that the organisation is in the process of selecting a consultant to guide the project.

In an exclusive conversation with Storyboard18, Prasar Bharati CEO Gaurav Dwivedi shed light on the public broadcaster’s role in democratising content, and the evolving landscape of content creation and distribution in India.

YouTube is a core part of India’s advertising ecosystem: Ajay Vidyasagar of YouTube

According to Vidyasagar, India continues to play a crucial role in shaping how storytelling, technology, and commerce converge on YouTube.

In an exclusive conversation with Storyboard18, Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets, highlighted how India is not only keeping pace with global trends but in many ways setting them.

Instagram’s Adam Mosseri on India setting global benchmarks in social media habits

Addressing how Instagram ranks content types, Mosseri emphasized, “We don’t try to boost one type of content or suppress another. But we do observe trends—video, particularly short-form, is generally more engaging than static photos. It gets more likes, shares, and watch time. So on average, it ranks higher. That said, for some creators, static content performs better. Instagram is a diverse ecosystem—there’s room for everything from reels to poetry pages.”

At WAVES 2025, Adam Mosseri, Head of Instagram, revealed, “India’s diversity in language and culture is reflected in its content. The country has led in areas like subtitle translation and audio dubbing. There’s a lot the world can learn from how India bridges linguistic and cultural gaps across states and languages.”

Prasar Bharati CEO Gaurav Dwivedi calls for stronger public-private partnerships, hyperlocal content focus at WAVES 2025

Prasar Bharati WAVES OTT is needed to break the vast volume of content, said Prasar Bharati CEO Gaurav Dwivedi at WAVES 2025, in Mumbai.

In a panel discussion at WAVES 2025, Dwivedi underscored Prasar Bharati’s legacy as a content enabler and advocated for a renewed push for digital-first, diverse storytelling across genres and languages through WAVES OTT.

EAM Jaishankar, Union Minister Ashwini Vaishnaw urge for cultural pluralism, tech collaboration at WAVES Global Media Dialogue

Union Minister, Ashwini Vaishnaw (left) and EAM Dr. S Jaishankar (right) emphasised that WAVES would serve as a platform not just for conversation but for shaping global frameworks in a rapidly evolving media ecosystem.

At the Global Media Dialogue on day two of WAVES 2025, the Ministers advocated for a more inclusive global media landscape by championing cultural heritage, embracing innovation, and fostering cross-sector partnerships to drive the future of the creative economy.

‘I’m personally invested’: PM Modi’s CEO roundtable sets the tone for global ambition

At WAVES, PM Modi urged global creators, investors to make India their "content playground"; says "invest not just in platforms, but in people".

The meeting, held shortly after PM Modi’s keynote address at the WAVES 2025 in Mumbai, brought together a powerhouse of Indian and global leaders under one roof.

“Don’t want to create regulation that discriminates between traditional, digital mediums”: Anil Kumar Lahoti of TRAI

At WAVES, Lahoti underscored the need for equitable regulation across platforms, amid rising consumer concerns and industry evolution.

Speaking to Storyboard18 at the sidelines of WAVES 2025, Anil Kumar Lahoti, Chairman of TRAI pointed to a complete revamp of the licensing system for both television and radio under the new Telecommunication Act, aimed at simplification and harmonisation of terms, enhancing ease of doing business, and making regulations more technology-agnostic.

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

At WAVES, PM Modi urged global creators, investors to make India their "content playground"; says "invest not just in platforms, but in people".

Content, creativity, and culture are the three pillars of the Orange Economy, says PM Narendra Modi at WAVES 2025 in Mumbai. Says “create in India, create for the world.”

Maha CM Devendra Fadnavis: ‘India is prepared to lead the world as a creative superpower’

"Through WAVES, we are building a bridge between our rich cultural heritage and our limitless digital future," says Devendra Fadnavis.

Devendra Fadnavis ended his speech with a quote by Swami Vivekananda, “The times of change don’t wait. And I would like to add to that: Here in Mumbai, we don’t just ride the waves—we create them.”

WAVES, IICT to further strengthen Mumbai’s role as key centre in global creative ecosystem: Ashwini Vaishnaw

Speaking at WAVES 2025, Vaishnaw emphasised the role of technology in democratising content creation and reshaping how audiences consume media.

In his opening remarks at WAVES 2025, the Union Minister Ashwini Vaishnaw shared that leading global technology companies including Nvidia, Google, Apple, Microsoft, Adobe will collaborate to build the Indian Institute of Creative Technologies (IICT) in Mumbai into a world-class institution that equips young creators with the skills and tools for the future.