Tag: Artificial Intelligence

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

Meta unveils Llama 4 AI Models, including the high-performance ‘Behemoth’

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

The Llama 4 family includes two downloadable models — Llama 4 Scout and Llama 4 Maverick — with a third, Llama 4 Behemoth, still in development.

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.

Is your AI lying to you? The shocking truth behind “AI Hallucinations!”

AI hallucinations happen when an algorithm fails to understand the information it's given. In the case of large language models, like the ones powering AI chatbots, hallucinations often manifest as seemingly credible but false information. (Image: Unsplash)

Whether it’s a chatbot like ChatGPT, an image generator like DALL-E, or even autonomous vehicles, researchers have found that these systems can hallucinate in various ways.

Meta introduces AI-powered tools to help brands connect with the right creators for growth

All three Llama 4 models utilize a “mixture of experts” (MoE) architecture, which dynamically activates only the necessary portions of the model for a given task, improving both efficiency and scalability.

Meta’s latest update introduces AI-powered recommendations to help brands identify and leverage the most impactful creator content for their advertising campaigns.

AI-powered ads drive higher returns, confirms Nielsen Study

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The key AI-powered advertising solutions analyzed are Video Reach Campaigns (VRC), Video View Campaigns (VVC), Demand Gen Campaigns, Performance Max and Broad Match.