Tag: Artificial Intelligence

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.

Misfits and machines: Ipsos’ Shaun Dix on why human insight still drives advertising success

“AI can generate content, but without human insight, it often misses the mark. It lacks the ability to truly understand human emotions, storytelling, and cultural context,” said Dix.

Ipsos’ Shaun Dix delivered a compelling message at the Global Pioneers Summit 2025 on ‘Misfits and the Machine: The role of AI in creative advertising’.

Is your AI lying to you? The shocking truth behind “AI Hallucinations!”

AI hallucinations happen when an algorithm fails to understand the information it's given. In the case of large language models, like the ones powering AI chatbots, hallucinations often manifest as seemingly credible but false information. (Image: Unsplash)

Whether it’s a chatbot like ChatGPT, an image generator like DALL-E, or even autonomous vehicles, researchers have found that these systems can hallucinate in various ways.

AI-powered ads drive higher returns, confirms Nielsen Study

78% Indians are concerned about negative outcomes from AI, and 54% have personally experienced or observed such outcomes, with the top concern being the loss of human interaction (60%).

The key AI-powered advertising solutions analyzed are Video Reach Campaigns (VRC), Video View Campaigns (VVC), Demand Gen Campaigns, Performance Max and Broad Match.

Microsoft expands AI-powered security with new Security Copilot agents

Microsoft has collaborated with cybersecurity partners to introduce five additional AI security agents. (Photo: Microsoft blogpost)

Microsoft had launched Security Copilot a year ago to help security teams detect, investigate, and respond to threats more efficiently. Now, with the growing complexity of cyberattacks, such as 7,000 password attacks per second, Microsoft has introduced AI agents to enhance cyber defenses.