Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

Over 60% desk workers using AI in their jobs in India: Slack report

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

Indian workers want to skill up on AI as 94 percent feel an urgency to become an AI expert as per the survey. However, 40 percent of workers have spent less than five hours learning how to use AI

Prabha Narasimhan to spotlight purposeful innovation at Storyboard18’s Global Pioneers Summit

Before joining Colgate in 2022, Prabha Narasimhan was part of Hindustan Unilever Ltd. (HUL), where she led the Home Care category as Executive Director and served on the HUL Leadership Team.

An unmissable platform for decision-makers and innovators, the Global Pioneers Summit in March 2025 is all about exchanging ground-breaking ideas and building connections that matter. Hear from visionary leaders like Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), on how to unlock the power of transformative creativity in organizations.