Month: November 2023

Dhara launches new campaign Khaane Pe Kehna in Jammu & Kashmir

Through this campaign, Dhara aims to encourage open conversations about personal losses to keep the memories alive and make them an integral part of celebrations

Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience.

The human mind is the most powerful tool to ever exist: Infosys’ NR Narayana Murthy

For a company like Infosys, the only insurance it has is the ability to innovate. Murthy said that as long as CEOs encourage such thinking among employees, then one need not worry about ChatGPT. (Image sourced from Forbes India and YouTube)

N. R. Narayana Murthy, co-founder and chairman emeritus, Infosys and Nikhil Kamath, co-founder, Zerodha about AI technologies gaining prominence and if and how it will cause a disruption to businesses.

Accenture to acquire creative and digital experience agency Rabbit’s Tale

By integrating Valueleaf's data, integrations, and industry-specific solutions with their existing platform, VerSe aims to deliver superior Return On Ad Spends (ROAS) for advertisers.(Representational image by frame harirak via Unsplash)

The move will take advantage of the growing importance of digital ad spending for brand differentiation and customer connection.

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

Rediffusion claims concept imitation over Star Sports’ new ad

In an email dated September 5, 2023, Disney Star specifically commented on both the Mahabharata ideas, saying, "a mythological bend is interesting" and "Let's park this for now due to development and promotion dependency."

Rediffusion presented multiple concepts to Disney Star in August 2023, including two specific ideas for games based on the Mahabharata that were particularly well-received by the Disney Star team.