Biz Moves – storyboard18

Wondrlab bags the brand mandate of Blue Heaven

Jayanti Choudhary, head of marketing at Esme Consumer, Retail stated, “As we embark on this new chapter for Blue Heaven, it was important for us to partner with a creative agency that understands our journey and vision. Wondrlab’s innovative approach and deep consumer insights make them the ideal partner to help us engage with a younger, more dynamic audience.” (Image source: LinkedIn)

This partnership will debut with a soon to be unveiled festive campaign.

Dentsu X wins the integrated media mandate of Vi-John Healthcare India’s shaving category

The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

As per the mandate, dentsu X – a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market.

Talented invests in fractional marketing consultancy ‘Early’

Gautam Reghunath (left), Meghana Bhat (centre) & PG Aditiya (right)

With their ‘Grid’ model, Talented plans to back a broad range of agency and marketing start-ups.

Nazara to invest Rs 982 cr in PokerBaazi owner Moonshine Technology

The company is led by Founder & CEO Navkiran Singh and Co-Founders Puneet Singh, Varun Ganjoo, Avneet Rana, and Anirudh Chaudhry.

The investment includes Rs 150 crores in primary capital, with the remainder acquired through a secondary purchase of existing investor shares via cash and stock.

Nazara acquires 15.86% stake in Indian esports platform STAN for Rs 18.4 cr

Nazara Technologies India’s only publicly listed diversified gaming, esports and sports media company, through the Company’s wholly owned subsidiary Nazara Dubai FZ, announced an acquisition of 15.86% stake in GetStan Technologies Pte. Ltd (“STAN”), an esports community platform in India.

Nazara will purchase 15.86% in STAN for Rs 18.4 Cr (US$2.2 million) in an all-cash secondary transaction.

LS Digital expands into US market to launch “.fear-LS”

There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth.

This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey.

Dabur and Jubilant bid for 40% of Coca-Cola India, valuation at Rs 10,800 crore

The company has previously considered an initial public offering (IPO) to capitalize on the strong performance of the beverages segment within the FMCG landscape.(Image source: Coca-Cola)

Coca-Cola’s decision on whether to accept a single investor, multiple investors, or a consortium is expected by the end of the fiscal year.

Wavemaker India wins integrated media mandate for Taco Bell

The account will be handled out of Wavemaker’s Delhi Office. (Image Source: Facebook)

Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility.

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

The fresh capital will be used to drive the growth of its portfolio brands, such as Chumbak, trueBrowns, The Label Life, Pepe Jeans Inner Fashion, Voylla, Petcrux, and Nutriglow.

Dentsu Creative Webchutney wins digital mandate of Godrej Professional

This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty, stated the company.

As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional.