Amazon Ads launches Sponsored TV in India

Sponsored TV campaigns leverage Amazon’s machine learning-powered optimisation models, which are informed by Amazon’s first-party shopping and entertainment signals.

Amazon Ads’ latest service offers brands an efficient and cost-effective way to reach audiences via Amazon’s premium streaming content, starting with Amazon MX Player.

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.