Category: Digital

Google to pay $100 million to settle 14-year-old ad lawsuit

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.

OpenAI seeks $40 Billion in new funding to drive AI expansion

SoftBank is expected to contribute 75% of the funding, while the remaining investment will come from Microsoft, Coatue Management, Altimeter Capital, and Thrive Capital, according to a source familiar with the matter.

SoftBank is expected to contribute 75% of the funding, while the remaining investment will come from Microsoft, Coatue Management, Altimeter Capital, and Thrive Capital, according to a source familiar with the matter.

WPP drops DEI language amid U.S. scrutiny, while Ogilvy global CEO champions representation and purpose

Speaking at Storyboard18’s Global Pioneers Summit on March 28 in Mumbai, Devika Bulchandani, Global CEO, Ogilvy said,"The most important thing for me is 'Fearless Girl' is always going to be there across the New York Stock Exchange as a symbol that women have a right to be in the economic boardrooms of the world as much as any men do."

WPP has removed DEI language from its annual report amid U.S. political scrutiny, while WPP-owned Ogilvy’s CEO Devika Bulchandani continues to champion representation and purpose-driven storytelling. She highlights the ‘Fearless Girl’ on NYC’s Wall Street as a lasting symbol of female empowerment.

Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

At Storyboard18's Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group talk about the future of marketing in gaming.

At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.

AI as a Business Imperative: Industry leaders weigh its transformative impact

(From L to R): Ajay Dang, Vrijesh Nagathan, Shibani Gharat (anchor), Kedar RAvangave, Anuradha Aggarwal and Sundar Srinivasan at Storyboard18 GPS Summit 2025.

Industry leaders at the Storyboard18 Global Pioneers Summit 2025 emphasized AI’s transformative role across sectors, highlighting its potential for efficiency, personalization, and ethical challenges.

Dream11’s IPL campaign creators unveil behind-the-scenes insights at Storyboard18’s Global Pioneers Summit

Creative leaders Adarsh Atal and Shriram Iyer joined celebrated filmmaker Nitesh Tiwari to discuss the creativity and power of great ads at Storyboard18's Global Pioneers Summit on March 28 in Mumbai.

The creative masterminds behind Dream11’s blockbuster IPL campaign ‘Aapki Team Mein Kaun’— Adarsh Atal, Group Chief Creative Officer, Quotient Ventures, Shriram Iyer, Co-founder, ZeroFifty Mediawork, and renowned filmmaker Nitesh Tiwari, delved into the key factors that contributed to the campaign’s success.

WPP’s Daniel Hulme: ‘You won’t beat your competitors without differentiated AI talent’

While discussing ethics and risks in AI, Daniel Hulme made the case that there’s no such thing as AI ethics. Humans have intent—AIs don’t. It's the human intent that needs scrutiny.

At Storyboard18’s Global Pioneers Summit, Daniel Hulme, CEO, SATALIA and Chief AI Officer at WPP, outlined artificial intelligence’s transformative role in marketing, business, and beyond—highlighting both its vast potential and ethical challenges.