Digital – storyboard18

Over 25% audience of Indian titles on Prime Video comes from outside India: Sonal Kabi

Sonal Kabi, Director & Head of Marketing, Prime Video, India, spoke about the fact that with localisation, Indian content has actually gained fans worldwide, and over 25 percent audience of Indian titles on Prime Video comes from outside India.

Sonal Kabi, Director & Head of Marketing, Prime Video, India, delved into various aspects of story selection and marketing innovation in streaming, while highlighting Prime Video’s role in taking Indian stories to global audiences.

Next wave of digital growth in rural India, 1 billion people to have smartphones

Expanding on his point about the digital empowerment of rural India, Rajesh Magow said, “We would have one billion people on smartphones. It will cover a lot of the rural population, open up many avenues for them, and generate employment.

Lowering GST from 18% to 5% in EdTech will boost industry growth: Report

In recent years, the rising demand for EdTech services has contributed significantly to the economy through taxes.

If the GST rate on EdTech services were reduced from 18% to 5%, the sector could experience an impressive 34% compound annual growth rate (CAGR)

India has 17,000+ EdTech companies, 7 unicorns , second only to the United States’ 13: Report

Emerging technologies like generative AI, gamification, and augmented/virtual reality provide new opportunities to revitalise the sector by delivering more personalised and adaptive learning experiences for students. (Image: Unsplash)

The Indian EdTech industry, the third most funded globally after the US and China, was valued at USD $7.5 billion in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 25.8%.

Apple launches dedicated store app for India to enhance shopping experience

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

The app will complement Apple’s physical stores in Mumbai and New Delhi, with additional locations planned in other cities.

I&B Ministry initiates ‘Create in India Challenge’ for the upcoming Waves summit

Waves Summit to have 'Create in India' challenge to inspire innovation

As part of the upcoming Waves Summit, the Ministry is also launching the Create in India Challenge, Season 1, which will feature several ‘challenges’ aimed at fostering innovation and creativity.

‘Waves Summit shows India’s readiness to lead in media sector’s technological advancements’, says C Senthil Rajan, Joint Secy, I&B

Waves 2025 is being organized by the Ministry of Information and Broadcasting, Government of India, to celebrate and amplify India’s creative and media economy.

Korea teaches us more than Hollywood: Aha co-founder at India Digital Summit

Speaking at the India Digital Summit, Ajit Thakur, co-founder of Aha, a regional OTT platform serving the Tamil and Telugu-speaking diaspora, shared his thoughts

Maha Kumbh 2025: AI tool ‘Bhashini’ breaks language barriers

Bhashini will offer multilingual support in 11 Indian languages, making it easier for people to share and access information at this historic event

Election Commission’s advisory to political parties, ‘Use label if content is AI generated’

The parties now have to clearly label any images, videos, audio, or other materials created or significantly modified using AI technologies must be clearly marked with labels such as “AI-Generated,” “Digitally Enhanced,” or “Synthetic Content.” Campaign advertisements or promotional content, whether shared online or on other platforms, must include disclaimers whenever synthetic content is used.

The aim of the guidelines was to prevent political parties and their representatives from disrupting a fair playing field by using “deep fakes” or AI-generated distorted content.