brand marketing – storyboard18

Amul’s parent body GCMMF registers Rs 65,911 crore turnover in FY25: Report

Amul has registered a turnover of Rs 65,911 crore (nearly $7.75 billion) for the fiscal 2025

GCMMF is aiming to achieve a sales turnover of Rs 80,000 crore in the fiscal year 2026

Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle

The company has formed a Special Committee of Directors to investigate the matter and take legal action

In a filing with the BSE and NSE on April 2, Macrotech alleged that HoABL entities submitted forged board resolutions and a fake PAN card as part of their application to include ‘Lodha’ in their corporate names.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM

Cricketer-led brand endorsement value surged to Rs 1,054 crore ($ 125 million)

Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.

Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos

Highlighting troubling industry data, Sarandos noted that the theatrical box office remains significantly diminished, down 40-50% from pre-Covid levels, with an additional 8% drop recorded this year alone. (Image: News18)

Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.

India’s express logistics market poised for rapid growth, to hit 24-29 billion shipments by FY 2030: Redseer Report

As the express logistics sector evolves, leading e-commerce companies are adapting their strategies to keep pace with demand.

The surge in shipments is being primarily driven by the expansion of e-commerce, particularly in non-horizontal sectors, and the rise of hyperlocal and quick commerce services.

Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support

The court extended its interim protection for Allahbadia, shielding him from arrest over police cases filed against him in Mumbai, Guwahati, and Jaipur.

After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.