Tag: brand marketing

SUGAR Cosmetics leverages Unicommerce to boost retail operations

Speaking about the company's Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.” (Representative Image: Freestocks via Unsplash)

Integrating all the stores and warehouses on Unicommerce’s centralised platform will allow the brand to offer ship-from-store service to its customers.

Dream11 launches ‘Guru Home’, aims to empower 50,000 creators by 2028

At the same time, it will give sports fans unprecedented access to verified experts thereby reinforcing user trust, safety, and transparency. (Image source: Dream11)

This feature not only provides content and insights to improve team formulation strategies but also offers Gurus a valuable platform to showcase their expertise and build a sustainable source of income.

India is the heartbeat of Unilever; unequivocally crucial to drive growth: Esi Eggleston Bracey of Unilever

Esi Eggleston Bracey, Global CGO and CMO, Unilever says that the company will continue to drive volume-led growth.

Esi Eggleston Bracey, Global CGO and CMO, talks about how India is the only market leader that sits on Unilever’s global executive team. She also shares how technology is driving premiumisation and innovation.

Discounts bring car sales back on track in festive season, two-wheelers ride on rural demand: FADA

While the overall sales have risen, FADA also noted that dealers would have fully met or even exceeded targets of 45 lakh units during the festive period if not for the unseasonal heavy rains in South India, especially in Bengaluru and Tamil Nadu, and the Cyclone Dana that affected Odisha. (Image source: Unsplash)

According to FADA, two-wheeler sales were robust during the 42-day festive period largely driven by strong rural demand whereas passenger vehicles or cars bounced back after a lull due to pent-up demand and unprecedented discounts.

Nykaa’s Falguni Nayar sees India as a growth engine, hints at wellness expansion

Nayar believes that the next decade will witness significant growth in these sectors, particularly in the beauty industry. While physical retail continues to thrive, the advantages of digital platforms remain compelling, and Nykaa is poised to capitalize on both channels to deliver exceptional customer experiences. (Image sourced from LinkedIn)

Falguni Nayar highlighted the immense opportunities presented by India’s burgeoning economy and the increasing consumer demand for high-quality products and services.