Tag: brand marketing

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.

Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.

CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel

The new screen architecture also breaks down the traditional barriers between television and digital. Rooted in the philosophy of ‘One Screen, One Form, One Stream,’ every piece of content created is now inherently TV and digital-ready, ensuring a seamless transition across platforms.

The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.

Brands celebrate Sunita Williams’ heroic return with witty and heartfelt tributes

Sunita Williams was aboard Boeing’s Starliner, a spacecraft meant to showcase Boeing’s entry into human spaceflight.

From tech giants to FMCG brands, many took to social media to share witty quips, space-themed visuals, and heartfelt messages honouring Sunita Williams’ perseverance and resilience.

Delhi HC proclaims ‘TAJ’ as a well-known trademark

The court had stated that the Indian Hotels Company Ltd (IHCL), known for its Taj Hotels Resorts and Palaces, incorporated in 1902, and a part of the Tata Group, was not just one of the pioneers of the hospitality industry in India, but around the globe too, highlighted an ET report. (Image Source: YouTube)

The court had mentioned that ‘TAJ’ had achieved the status of well-known trademark due to their long duration usage in wide geographical areas of their use, their knowledge amongst the general public etc.

Trade Marks Registry accepts ‘Chutiyaram’ for FMCG brand, then makes a u-turn

According to the report, there were questions raised as to how the mark bypassed the scrutiny under Section 9(2)(c) of the Trade Marks Act, prohibiting the registration of trademarks that are “scandalous, obscene, or against public morality."

According to the Indian trademark law, registering expletives or offensive words as trademarks is prohibited.

Avenue Supermarts injects Rs 175 Crore into DMart Ready to boost online growth

The transaction, classified as a related-party deal, involves Manjri Chandak, a Director and part of the Promoter Group at Avenue Supermarts, who also serves as a Director at AEL.

In a regulatory filing on 19 March 2025, the company confirmed that the investment was made by subscribing to 4.67 crore equity shares of AEL at Rs 37.41 per share.

Urban Company rebrands ‘Insta Maids’ to ‘Insta Help’ amid backlash

The company announced the name change on X, “Words matter. That’s why Insta Maids is now Insta Help – because dignity, respect, and progress start with the name, and go beyond. Thank you for your feedback and for helping us make this change.”

Social media outrage and worker unions’ criticism push the company to alter branding.

Taboola and Microsoft strengthen 10-year ad partnership, expands to Outlook Mail and Office 365

This deepened collaboration reflects the growing influence of Taboola's AI-powered technology, which is designed to enhance monetization and user engagement across digital platforms, such as websites, devices, and mobile apps.

With this expansion, Taboola’s AI-powered advertising solutions will provide advertisers with the ability to connect with nearly 600 million daily active users in brand-safe environments.