Tag: brand marketing

Brands that prioritize social impact grow 37% faster in revenue, reveals study

The top citizen brands generated higher consumer purchasing intent, 47% compared to just 18% for poor performing brands.

The study surveyed 7,000 consumers and 230 brand leaders, senior marketers, and investors of blue-chip organisations from the UK, US, South America, Europe, the Middle East and Asia to gauge expectations and perceptions of brands.

Unilever acquires personal care brand Wild

Wild is distributed through direct-to-consumer, digital commerce and retail channels, primarily in the UK, Europe, and the US. The terms of the deal were not disclosed.

Launched in the UK in 2020, Wild is a digitally native brand which has built a consumer base through its direct-to-consumer and retail model, stated the company in its statement.

Dabur sees flat Revenue in Q4 amid inflation and weak consumer demand; shares drop 6%

In Q3, Dabur had expressed confidence that consumer sentiment had bottomed out and was set to improve, but the latest update suggests demand challenges persist.

On the international front, Dabur’s key markets in the MENA region, Egypt, and Bangladesh posted strong performances, contributing to robust double-digit growth in constant currency terms.