brand marketing – storyboard18

India’s creator economy influences $400 bn in consumer spend; set to drive $1 tn by 2030: BCG

Despite India’s vast creator base, only 8–10% of creators monetize effectively. A large portion of India’s creators mostly nano and micro influencers earn less than INR 18,000 per month

70% of brands surveyed plan to increase creator budgets by 1.5–3x over the next 2–3 years, with current spending on influencer marketing ranging between 10–20% of their total marketing budgets.

WAVES 2025 gathers industry leaders to discuss Indian cinema’s international expansion

The session, moderated by film critic Mayank Shekhar, brought together a stellar lineup of film industry stalwarts, including producer Ritesh Sidhwani, Namit Malhotra of Prime Focus Limited, film producer Dinesh Vijan, PVR Cinemas’ Ajay Bijli, and acclaimed American producer Charles Roven.

At WAVES 2025, industry icons call for international distribution, cross-border collaborations, and smarter tech adoption to put India on the global cinema map.

WAVES Bazaar 2025 secures Rs 250 crore in deals, unveils major global alliances: MIB Secretary Sanjay Jaju

At the 2025 edition held in Mumbai, Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, announced that WAVES Bazaar had already facilitated over ₹250 crore in confirmed deals—with expectations of surpassing ₹400 crore by the summit’s close.

At its debut edition, WAVES Bazaar 2025 has already recorded deals worth over ₹250 crore, with that number expected to cross ₹400 crore over the coming days, announced Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, at the event in Mumbai.

Instagram tops user attention, North India favours Tinder; Gaming up by 30%: Lumikai

Only 32% make in-game purchases immediately after installation. But within a week, 56% of users convert to paid models via microtransactions.

Users in South also spend the most time on interactive media platforms (Instagram, Music, OTT etc.) clocking in at 1.6x the baseline usage, compared to 1.3x in the West, and just 1x in the East and North

Delhi HC directs Baba Ramdev to refrain from using communal slurs in Rooh Afza controversy

This order came in the wake of a plea filed by Hamdard Foundation, the makers of the popular drink Rooh Afza, which accused Ramdev of making derogatory comments targeting their product.

The pharmaceutical and food company approached the court after Ramdev made controversial remarks in a promotional video on April 3, where he targeted Rooh Afza while endorsing Patanjali’s Gulab Sharbat.

TikTok fined 530 million euros by EU privacy watchdogs over China data transfer case

The investigation revealed that TikTok had violated the EU's strict data privacy regulations by transferring the personal data of European users to China, a breach of the General Data Protection Regulation (GDPR).

A four-year investigation reveals TikTok’s data transfers to China breached strict European privacy regulations, leading to hefty penalties and an order for compliance.

7UP and Spotify bring science and sound together with the ‘7UP SpiceIt Playlist’

Set in a music studio, the film captures Anirudh Ravichander reaching for a bottle of hot sauce, only to find it empty. Disappointed, he remarks, “I need more spice.” His friend, engrossed in his phone, shows him a video on how fast-paced, high-pitched sounds can make food taste spicier.

To amplify the initiative, 7UP has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.

Global Media Dialogue 2025: Member nations endorse WAVES Declaration, pledge to amplify traditions, heritage, and creativity in the age of AI

Other dignitaries at the event included Dr. L. Murugan, Minister of State for Information & Broadcasting, and Sanjay Jaju, Secretary (I&B), along with other senior officials from the Government of India.

The Global Media Dialogue, held during the ongoing World Audio Visual and Entertainment Summit (WAVES 2025) in Mumbai, underscored the critical role of fostering creativity and cross-cultural understanding in a globalized media environment.

Instagram’s Adam Mosseri on India setting global benchmarks in social media habits

Addressing how Instagram ranks content types, Mosseri emphasized, “We don’t try to boost one type of content or suppress another. But we do observe trends—video, particularly short-form, is generally more engaging than static photos. It gets more likes, shares, and watch time. So on average, it ranks higher. That said, for some creators, static content performs better. Instagram is a diverse ecosystem—there’s room for everything from reels to poetry pages.”

At WAVES 2025, Adam Mosseri, Head of Instagram, revealed, “India’s diversity in language and culture is reflected in its content. The country has led in areas like subtitle translation and audio dubbing. There’s a lot the world can learn from how India bridges linguistic and cultural gaps across states and languages.”

Imagine a world where AI meets Ancient Intelligence: Nita Ambani at WAVES 2025

Hailing India's global presence, Nita Ambani shared, "For centuries, India has gifted the world its wisdom, its beauty, and its soul. Somewhere along the way, our voice softened. But now, it is rising again. And for that, we owe deep gratitude to our Prime Minister Modi Ji, whose unwavering vision and leadership have reignited India’s voice on the world stage with pride and purpose."

At WAVES 2025, Reliance Foundation Founder-Chairperson Nita Ambani said, “Let our Amar Chitra Kathas be the next Harry Potters. Let our epics – Ramayana and Mahabharata – light up the silver screens of the world. Let our stories inspire generations to come.”