GCMMF is aiming to achieve a sales turnover of Rs 80,000 crore in the fiscal year 2026
Tag: brand marketing
Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle
In a filing with the BSE and NSE on April 2, Macrotech alleged that HoABL entities submitted forged board resolutions and a fake PAN card as part of their application to include ‘Lodha’ in their corporate names.
Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report
A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.
55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz
Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.
‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani
In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.
Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign
Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.
India’s sports industry hits Rs 16,633 crore in 2024, driven by sponsorship, endorsements: GroupM
Cricket, synonymous with India’s sporting identity, remained the undisputed leader, accounting for 85% of the overall sporting industry revenue.
Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos
Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.
India’s express logistics market poised for rapid growth, to hit 24-29 billion shipments by FY 2030: Redseer Report
The surge in shipments is being primarily driven by the expansion of e-commerce, particularly in non-horizontal sectors, and the rise of hyperlocal and quick commerce services.
Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support
After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.