Tag: gaming

Gaming will be the next big opportunity in brand marketing for 2025, says Mindshare’s Amin Lakhani

"Digital as a workstream, as a medium with its capability now to deploy across the funnel, will see massive growth and massive unlock waiting to happen. So, I think that's the second piece of growth that will come through. Within that, and if you look at what is happening in e-commerce, the retail media and the opportunity therein, I think we are only very limited in our view of what we are doing with retail media, but there are huge opportunities that retail media has to offer, and I'm seeing that clients will adopt that much more," stated Amin Lakhani, CEO, Mindshare South Asia.

From groundbreaking AI innovations to the rise of new digital platforms, technology has completely transformed the way brands engage with consumers. But what lies ahead? 2025 promises to be a game-changer, with immersive experiences, data-powered creativity, and cutting-edge marketing strategies redefining the industry.

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

WinZO-Zupee case of alleged unfair trade practices

WinZO has alleged that Zupee engaged in unauthorized attempts to extract sensitive business information.

The case centers around allegations of compromising trade secrets, proprietary business data and intellectual property, and unfair trade practices.

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Govt intensifies surveillance on Chinese companies masquerading as RMG operators

Storyboard18 also reported that RMG operators submitted a list of over 540 illegal websites and apps to Directorate General of GST Intelligence (DGGI) following the implementation of the 28% tax regime on October 1, 2023.

Chinese apps and websites are under the govt’s scanner over money laundering suspicions, posing a potential threat to national security and contributing to gambling addiction among citizens.