Category: Special Coverage

Why marketing vets & startups break up | Piyush Pandey’s big break | “Bent, Not Broken”

For marketers, besides the fast pace, relative lack of structure, and the rapidly shifting sands of some startups, they often have to contend with more-than-anticipated funding and people  constraints, said leadership advisor Gauri Padmanabhan. (Image Source: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.

Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024

Maharashtra’s bold move also shines a light on a deeper structural issue: India’s fragmented regulatory ecosystem. Multiple states are now looking to regulate online gaming industry including Tamil Nadu and Karnataka.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity

At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047. (Image Source: Firstpost)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

Sir Martin Sorrell predicts a new era of smarter advertising | Can creator-led brands go the distance? | SC to hear ₹2.5 lakh crore online gaming tax

The Executive Chairman of S4 Capital, Sir Martin Sorrell is no stranger to the seismic shifts in the global market. Speaking about the Donald Trump's tariff policy, he outlined how a decision made in the Rose Garden in White House could very well reshape the very foundation of modern advertising.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TRAI received 5,627 broadcast complaints | Marico sees high-teen revenue growth in Q4 | McCain India’s ad cost up by 63%

One of TRAI's primary objectives is to create a fair and equitable environment for all stakeholders in the telecom sector, and audits help ensure that all players are operating under the same rules and regulations.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.