Category: Special Coverage

Maharashtra eyes licensing for online gaming | Prada to acquire Versace in €1.25 Billion deal | Digital grabs 63% of ecomm ad spends in 2024

Maharashtra’s bold move also shines a light on a deeper structural issue: India’s fragmented regulatory ecosystem. Multiple states are now looking to regulate online gaming industry including Tamil Nadu and Karnataka.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

PM Modi on WAVES | Multiplex chains’ ad revenue rises | AI blurs influencer authenticity

At the Summit, Modi outlined his vision for Viksit Bharat, emphasizing inclusive development, economic resilience, and digital empowerment. He also highlighted India’s rapid strides in infrastructure, healthcare, and innovation, calling it a decade of decisive transformation. PM Modi reaffirmed the government's commitment to building a self-reliant, future-ready nation by 2047. (Image Source: Firstpost)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

At Storyboard18's Global Pioneers Summit, Kunal Shah, Founder and CEO of CRED observed, "The biggest disruption will be how humans adapt. High-commitment actions—like having kids—might decline. People may choose perpetual excitement over long-term responsibility."

“Every home has a CTO aged 10 to 18. They’re also becoming the procurement officers. Businesses will cater to them,” Kunal Shah said.

Sir Martin Sorrell predicts a new era of smarter advertising | Can creator-led brands go the distance? | SC to hear ₹2.5 lakh crore online gaming tax

The Executive Chairman of S4 Capital, Sir Martin Sorrell is no stranger to the seismic shifts in the global market. Speaking about the Donald Trump's tariff policy, he outlined how a decision made in the Rose Garden in White House could very well reshape the very foundation of modern advertising.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

TRAI received 5,627 broadcast complaints | Marico sees high-teen revenue growth in Q4 | McCain India’s ad cost up by 63%

The TRAI recommendations follow a request from the Department of Telecommunications (DoT) in January 2024, seeking revised recommendations on M2M communication policies, particularly related to spectrum, roaming, and service quality requirements.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.