AI is revolutionizing India’s business landscape, bridging digital divides, enhancing personalization, and reshaping industries from banking to marketing.
Category: Special Coverage
Krafton’s Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven
At Storyboard18’s Global Pioneers Summit, Srinjoy Das, Associate Director of Marketing, Krafton India and Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group discussed how creativity, community building, and brand partnerships are shaping the future of gaming in India.
AI vs. Human Creativity: The future of marketing lies in synergy, not substitution
At Storyboard18’s Global Pioneers Summit 2025, Daniel Hulme, CEO – Satalia, Chief AI Officer – WPP; Ruchira Jaitly, CMO – Diageo India; Sanjay Menon, MD – Publicis Sapient India; and Rohit Bhasin, President – Head Affluent, NRI, Business Banking and CMO – Kotak Mahindra Bank, discussed ‘AI vs. Human Creativity – who truly drives the future of marketing’.
AI as a Business Imperative: Industry leaders weigh its transformative impact
Industry leaders at the Storyboard18 Global Pioneers Summit 2025 emphasized AI’s transformative role across sectors, highlighting its potential for efficiency, personalization, and ethical challenges.
Cricket, commerce, connectivity: Top marketers on how brands can win big in IPL
At the Storyboard18 Global Pioneers Summit, marketers urge brands to adopt an omnichannel strategy as IPL captivates a digitally fragmented audience.
Dream11’s IPL campaign creators unveil behind-the-scenes insights at Storyboard18’s Global Pioneers Summit
The creative masterminds behind Dream11’s blockbuster IPL campaign ‘Aapki Team Mein Kaun’— Adarsh Atal, Group Chief Creative Officer, Quotient Ventures, Shriram Iyer, Co-founder, ZeroFifty Mediawork, and renowned filmmaker Nitesh Tiwari, delved into the key factors that contributed to the campaign’s success.
Content creator Raj Shamani’s journey: Prioritizing substance over virality
At Storyboard18’s Global Pioneers Summit 2025, Raj Shamani spoke about redefining digital success by prioritizing long-term impact, authenticity, and audience trust over fleeting viral fame.
WPP’s Daniel Hulme: ‘You won’t beat your competitors without differentiated AI talent’
At Storyboard18’s Global Pioneers Summit, Daniel Hulme, CEO, SATALIA and Chief AI Officer at WPP, outlined artificial intelligence’s transformative role in marketing, business, and beyond—highlighting both its vast potential and ethical challenges.
Ogilvy global CEO Devika Bulchandani, Piyush Pandey, Shubhranshu Singh at GPS 2025: Advertising titans champion joy as a brand purpose
In a discussion led by Shubhranshu Singh, CMO, CVBU, Tata Motors, Piyush Pandey, Chief Advisor, Ogilvy India, and Devika Bulchandani, Global CEO, Ogilvy talked about the evolving landscape of advertising, creativity, and the role of purpose in branding.
As Artificial Intelligence advances, Ogilvy’s global CEO champions the power of human creativity
Discussing how great marketing isn’t just seen but is felt, Devika Bulchandani, Global CEO, Ogilvy, emphasised that ideas and creativity should be human-led rather than driven by data or brands. Highlighting the power of the creator economy, she urged marketers to move beyond treating influencers as mere ‘channels’ and instead foster deeper, more meaningful connections.