Tag: Watch And Listen

Consumers still ask kitna deti hai, but not just on mileage: Mahindra’s auto biz CEO

Nalinikanth Gollagunta emphasised that the first six months were crucial for preparing the company for upcoming vehicle launches, ensuring that M&M could continue meeting demand while positioning itself for future growth. (Image source: Biospectrum)

In a recent interview, Mahindra & Mahindra’s Auto Division CEO Nalinikanth Gollagunta shares insights on the company’s growth strategy, addressing challenges in supply chains and the transition to electric vehicle.

Purpose articulates the why of your existence, says Infosys Global CMO

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, on the power of Purpose, the advance of AI and the biggest disruptions reshaping how businesses and brands are built.

Meta eyes India for business growth with WhatsApp updates, says VP Sandhya Devanathan

Sandhya Devanathan outlined Meta's focus on empowering businesses, both large and small, through innovative tools and platforms like WhatsApp.

With India being one of Meta’s most important markets, the company’s focus is set on delivering new features for WhatsApp that can drive significant business opportunities and support long-term growth.

Noise co-founder Gaurav Khatri reflects on 10 years of transforming wearable technology

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

Gaurav Khatri, co-founder of Noise, shares what it takes to build to Indian wearables brand in a competitive market and his global ambitions for the firm.

The Leela Group’s Shweta Jain on seizing a once-in-a-lifetime opportunity for Indian brands

At The Leela Group, Shweta Jain and her team are harnessing these opportunities, especially around the festive season and emerging trends in leisure travel. (Still from the campaign)

Shweta Jain, Chief Marketing and Sales Officer at The Leela Palaces, Hotels and Resorts, and her team are harnessing these unique opportunities presented to Indian brands, especially around the festive season and emerging trends in leisure travel.

Experts urge govt to penalise rogue advertisers without curtailing free speech

According to Lloyd Mathias, there is a need for measures that penalise rogue advertisers without compromising freedom of expression. He proposed methods such as temporary bans on advertising for repeat offenders to ensure accountability and integrity in advertising practices. (From left to right: Ahmed Aftab Naqvi, Global CEO and Co-Founder of Gozoop Group; Kazim Rizvi, Founding Director of The Dialogue; Gowree Gokhale, Partner at Nishith Desai Associates; Lloyd Mathias, Business Strategist and Investor) (Still from the video)

Ahmed Aftab Naqvi pointed to the self-regulatory frameworks of major digital advertising platforms like Google and Meta. These platforms enforce strict guidelines and penalise advertisers who violate them by blacklisting their accounts, which serves as a strong deterrent.

Storyboard18 x Momo Media: Let’s Talk – Masculinity in Advertising

Watch the portrayals of men in advertising have evolved over the years.

The portrayal of men and masculinity in advertising has been through significant shifts in the past two decades. From sole breadwinner to supportive husband to a working wife. From preachy papa to dost daddy. From the complete man to the progressive man. Let’s talk about masculinity in Indian advertising. Watch the video. A Storyboard18 and Momo Media collaboration.