Tag: Marketing

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

Maha Kumbh 2025: Top brand campaigns making a splash

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.