Tag: Marketing

Maha Kumbh 2025: Top brand campaigns making a splash

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.

Nestlé India sees 8.6% profit surge in Q2 FY25, names Manish Tiwary as incoming MD

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

Nestlé India has launched more than 145 new products contributing to approximately 7 percent of sales. The FMCG major also announced that eight more projects in the pipeline

MSDE partners with Meta to launch AI Assistant and VR Centers

The partnership on AI assistant aims to streamline information access, improve learning outcomes and provide students with seamless support through an intuitive digital interface. (Photo: PIB)

According to the ministry, an AI-chatbot powered by Meta’s open-source Llama model will be developed under this partnership, which will enhance the learner experience on the Skill India Digital (SID) Portal.