Marketing – storyboard18

Nestlé India sees 8.6% profit surge in Q2 FY25, names Manish Tiwary as incoming MD

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

Nestlé India has launched more than 145 new products contributing to approximately 7 percent of sales. The FMCG major also announced that eight more projects in the pipeline

Aditya Birla Digital Fashion raises stake to 32.8% in Virat Kohli-backed Wrogn brand

Wrogn has raised around Rs 75 crore from Aditya Birla Digital Fashion Ventures.

Aditya Birla Fashion Venture will now own 12,225 compulsory convertible preference shares (CCPS), constituting a 32.84% stake in WROGN.

Temasek to acquire 20-25% stake in Rebel Foods for $200 million: Report

tarted in 2011, Rebel Foods bagged the unicorn title in 2021

Rebel Foods is among the list of companies that are planning to launch an Initial Public Offering (IPO) in the next 12-18 months. It owns 11 cloud kitchen brands like Faasos, Behrouz Biryani, and Oven Story.

MSDE partners with Meta to launch AI Assistant and VR Centers

The partnership on AI assistant aims to streamline information access, improve learning outcomes and provide students with seamless support through an intuitive digital interface. (Photo: PIB)

According to the ministry, an AI-chatbot powered by Meta’s open-source Llama model will be developed under this partnership, which will enhance the learner experience on the Skill India Digital (SID) Portal.

Union Minister Pralhad Joshi: Awareness about standards essential for empowering consumers

The minister announced the launch of the BIS Care App 3.0, designed to help users verify the authenticity of BIS-certified products and hallmarked jewelry. (Photo: PIB)

As the fifth largest economy globally, India must focus on enhancing standards, which serve as the foundation for safety, quality, and trust in products and services.

Corporate gifting booms: Brands shift toward personalization, sustainability, premium experiences

Corporate gifting has proven to be a powerful tool for strengthening relationships with clients, partners, and employees while also driving growth

Companies are strategically choosing gifts that align with their values and resonate with their audience, ensuring each gesture leaves a lasting impression

Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

Founded in 2011, Tata acquired bigbasket in 2021 for $1.14 billion

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application

Q-comm rising and consumers leaning towards premium, sustainable products: Deloitte-FICCI report

These companies have been given 15 days to respond.

India’s FMCG, e-commerce and retail sectors are increasingly relying on strategic M&As to drive long-term growth and competitiveness.

Women in marketing roles have come far, but still have a long way to go

Women marketing executives break barriers, reach top roles in India (Image: Unsplash)

What’s working in their favour of late, though, is increased demand for women in these key roles, leading to better pay

Two-wheeler insurance market sees major shift towards Tier-3 cities

The report highlights that comprehensive two-wheeler insurance is the preferred choice for 57% of buyers, overshadowing the 43% who opt for third-party coverage. (Image source: Unsplash)

As reliance on two-wheelers grows in rural areas, comprehensive insurance options gain traction among consumers.