branding – storyboard18

Gowardhan Ghee-owner Parag Milk reports 6% rise in profit, revenue surges 11%

Parag Milk's Profit After Tax (PAT) increased to Rs 93 crore in the nine-month period in FY 25

The FMCG company credited its profit increase in the third quarter to robust volume growth in its key product categories, mainly Ghee, Cheese, and Paneer which saw 15 percent rise in Q3FY25 and a 17 percent climb in the year-to-date period ending December FY25.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.

Pushpa 2, Fighter lead co-branded advertising in 2024, contribute 800+ hours of TV Ad Time

Co-branded advertising continued to gain momentum in 2024, with over 60 films collaborating with brands for more than 770 hours of TV ads.

HUL acquires 90.5% stake in premium beauty brand Minimalist

Minimalist has become a Rs 500 crore annual run rate business

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25

Modi, a master marketer: Martin Sorrell praises India’s strong global presence

Martin Sorrell, executive chairman, S4 Capital has said Indian Prime Minister Narendra Modi understands branding and is a great ad man

Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.

India Gate Foods assigns digital creative duty to Ogilvy India

India Gate Foods, a basmati Rice brand from the house of KRBL Limited has appointed Ogilvy as its creative digital partner

KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing

Upstox cautions investors of impersonation scams

Upstox has shared a few crucial measures to avoid falling prey to impersonation scams

Upstox said that customers from Tier 2 and Tier 3 are especially affected by these impersonation scams due to a lack of awareness and limited access to reliable information sources.

Kalyan Jewellers plans to launch 40 more showrooms in India, first store in US by Diwali

Kalyan Jewellers has 277 total showrooms, of which 217 are in India, 36 in the Middle East, and 24 are of its Candere platform.