KRBL said Ogilvy’s selection is based on the ad agency’s expertise in digital strategy, creative storytelling, and data-driven marketing
Tag: branding
Upstox cautions investors of impersonation scams
Upstox said that customers from Tier 2 and Tier 3 are especially affected by these impersonation scams due to a lack of awareness and limited access to reliable information sources.
Kalyan Jewellers plans to launch 40 more showrooms in India, first store in US by Diwali
Kalyan Jewellers has 277 total showrooms, of which 217 are in India, 36 in the Middle East, and 24 are of its Candere platform.
The art of the matter: How MP Tourism and Ogilvy told and retold a success story
It’s one of the longest partnerships in the segment, and one that has proved beneficial to both. But the Madhya Pradesh Tourism Board has empanelled four to six agencies, and 64 media owners under different categories for its advertising and communications.
VS Mani ropes in ‘Kolaveri Di’ music composer Anirudh Ravichander as co-founder
Anirudh Ravichander, who is also Rajnikanth’s nephew, is the composer of viral hit song ‘Why This Kolaveri Di’
Yubi CMO Karanpreet Bindra: Our umbrella branding is similar to what FedEx does
The Chennai-based fintech unicorn is eyeing international expansion. Read on to find out why and how CredAvenue became Yubi
Simply Speaking: Brand Charisma – Experienced But Not Understood
There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.