Tag: Brand Marleting

Mother Dairy signs up as official ‘Dairy Partner’ for Pro Kabaddi League 2024

The 2024 Season will feature a total of 12 teams competing for this year’s title. The league is scheduled to kickstart from October 18, 2024, with series of matches in Hyderabad, followed by Noida and Pune. (Image source: Agro Spectrum India)

As part of this collaboration, Mother Dairy will be actively involved throughout the season, engaging with fans and consumers through various initiatives and promotional activities.

Geopolitical tension, climate change hit biscuits biz: Britannia

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia has anticipated threats in its rusk and dairy categories due to increasing health expectations, preference for local players, rise in milking prices, and rising trends in input costs like labour and raw materials

Hyundai Motor India Foundation onboards 20 para athletes under the ‘Samarth Para-Sports Programme’

The ‘Samarth Para-Sports Programme’ is designed to offer structured support to para-athletes, including financial aid, expert sports science guidance, access to assistive devices, soft skill development assistance and mentorship from renowned coaches and experts to the selected 20 para-athletes, stated the company.

The program has identified athletes across eight key sports categories: Para-Athletics, Para-Swimming, Para-Badminton, Wheelchair Tennis, Para-Archery, Para-Rowing, Para-Canoeing, and Para-Cycling. The para athletes will receive the resources and mentorship needed to excel at a global level.

Walmart Vriddhi empowers over 58,000 MSMEs through digital training

The Walmart Vriddhi program, launched in 2019 with Swasti as the program partner, is designed to equip MSMEs with the know-how and tools they need to succeed in supply chains by combining Walmart’s supplier development experience and Flipkart’s platform expertise. More than 14,500 MSMEs are currently onboarded onto the Flipkart marketplace and are seeing notable increase in sales since joining the pan-India platform. (Image source: Google Play)

One of the graduate story examples here is of MohanJodero Handicrafts, established by Yashovardhan Sharma, where he leverages digital marketing, SEO (Search engine optimization), and social media insights gained through Walmart Vriddhi to sell his handcrafted products to customers from across India.

Coca-Cola India celebrates World Environment Day with #BenchPeBaat

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

#BenchPeBaat showcases the sustainable benches, each made from 50 kgs of recycled plastic waste collected during ICC Cricket World Cup 2023.

Fever FM unveils its new logo and tagline

On January 30, the chief executive officer of Fever, Ramesh Menon took to Fever FM’s LinkedIn to announce the cease of operations of Fever FM, a radio station under the Fever Network. However, Fever FM was preparing for a relaunch and moving to a new digital home.

The tagline is ‘Happening Hai’ and here, listeners of Fever FM will get to select and cancel songs and playlists on air, they can choose their radio jockeys (RJs), and even curate shows among other features.