Agency News – storyboard18

ANI sues OpenAI for copyright infringement

OpenAI said copyright laws do not protect ideas or facts.

ANI has argued that OpenAI is using the website’s publicly available data to train ChatGPT, including ANI’s news stories.

Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency

In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, stated the media report. (Image source: Facebook)

The media account was earlier handled by IPG.

Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.

NRAI looks for Commercial & Marketing Agencies for Shooting League of India

The annual shooting professional league is slated to be launched in 2025 and will feature 6-8 franchise teams from across India.

The League was announced by NRAI in October following unanimous approval by the governing body

WPP opens new campus in Chennai; Bangalore and Coimbatore on the horizon

WPP scales up investment in India with new Chennai campus

Rediffusion wins creative mandate for Nippon India Mutual Fund

Following a rigorous four-round pitch process, NIMF selected Rediffusion to handle its creative duties. (Image Source: AppAdvice)

This partnership aims to amplify NIMF’s brand presence in the competitive mutual funds industry through innovative, insight-driven campaigns.

GroupM bags smartphone giant Honor’s $250 million global media account

GroupM will also leverage WPP's global resources and talent advantages and further harness AI data technology in order to enhance the brand's marketing strategies, media efficiency and effectiveness.

From 2025-2028, GroupM will look into Honor’s global media strategy and buying business covering China and overseas.

Havas Play India launches new IP ‘Baithak’

The initiative bridges the gap between creators and audiences, bringing India's cultural legacy into modern spaces

The debut edition of Baithak features Piyush Mishra joining RJ Tushar from RED FM for an intimate discussion that promises to take the audience through his personal and artistic journey.

Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

Pokémon Company seeks media, creative agencies in India as it gears up for major expansion

Susumu Fukunaga, Corporate Officer at The Pokémon Company; Pikachu wearing a saree; Genelia Deshmukh; Pikachu wearing a kurta; Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects at Niantic

The Pokemon brand is also looking to collaborate with multiple licensing agencies for deeper reach in the country.