Agency News – storyboard18

PHD India wins the integrated media mandate for Atomberg

The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office. (Image Source: Web)

As part of the mandate, PHD India’s responsibilities will be to handle the brand’s entire scope of media services and audience-first integrated solutions.

EXCLUSIVE: Sir Martin Sorrell speaks on CCI’s media cartel raids and investigation

Sorrell’s message is clear: trade wars don’t happen in isolation. They infiltrate the economic bloodstream and affect every organ of the global body—including advertising.

Sir Martin Sorrell added a word of caution, “You can’t assume anything until you know what it is they (CCI) were asked to look at and what they are looking at and what their conclusions are.”

Media cartel probe: Ad industry demands revamp at AAAI post CCI raids

Smaller agencies are preparing to submit a formal representation demanding an overhaul of the AAAI board, as per multiple industry sources.

WPP acquires data collaboration platform InfoSum

By integrating InfoSum’s capabilities with WPP Open – WPP’s intelligent marketing operating system – WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure, stated the company in a statement.

EXCLUSIVE: CCI examines emails of former IBDF officials

The crux of the CCI’s investigation revolves around whether industry bodies colluded to fix commissions, manipulate pricing, or restrict fair competition.

Grey India appoints Harsh Kapadia as Chief Creative Officer

Kapadia will partner with Anusha Shetty, CEO of Grey India, who brings over 25 years of marketing and advertising experience.

Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

In addition to the Navi Mumbai Metro project, Bright Outdoor achieved a major milestone in 2024 by securing the Western Railways Advertising Tender.

The OOH agency has acquired advertising space spanning approximately 85,000 square feet, ensuring extensive brand visibility in one of India’s fastest-growing urban centers.

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

As per the mandate, the agency will spearhead an innovative and emotionally resonant storytelling approach that speaks to the modern consumer, seamlessly blending heritage with contemporary luxury.

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.