Agency News – storyboard18

The Outpost: Why Indian advertising leaders seem to struggle for global recognition

For global advertising to thrive in the 21st century, it must do more than acknowledge Indian talent — it must actively integrate it into decision-making processes. The industry cannot afford to treat India as an afterthought.

It seems Indian advertising professionals are often operating on the margins of a system designed elsewhere, where the power centers—New York, London, and Paris—dictate the creative playbook.

Regional content and personalisation were the game-changers: Harsha Razdan, CEO, South Asia, dentsu

A creative renaissance was another hallmark of the year, highlighted by the revitalization of Dentsu Creative Webchutney and Dentsu Creative Isobar.

Pioneering innovation, dentsu South Asia embraced change, leading with digital-first thinking to drive impactful, people-centered business solutions

Ogilvy’s Piyush Pandey on EFFIE Agency of the Year win: Shows that the work is making a mark

Piyush Pandey believes that evolution of creativity comes from the work where the client does not have to ‘prove’ or spend huge amounts of money to see results. He supported this by stating the example of Pidilite Industries, an adhesives manufacturing company, which has been the client of Ogilvy India for over three decades.

Ogilvy Group India’s standout performance, fueled by Pandey’s vision, secures multiples awards and the coveted Agency of the Year title.

Indian PR industry grapples with 16% attrition rate, cites poor compensation, work culture

India has 180 PR companies with only three having a turnover of above Rs 100 crore

83 percent of the respondents said that poor compensation and benefits were the key reasons to exit PR consultancies, followed by lack of growth opportunities at 79 percent

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

Mad Over Donuts appoints Gozoop Creative Digital as its brand partner for integrated marketing solutions

As a part of the integrated mandate, Gozoop Creative Digital will execute strategic campaigns to enhance MOD’s brand love and visibility.

From packaging and product development to marketing strategies, Gozoop will provide in-depth, 360-degree solutions that encompass every touchpoint of the brand’s presence.

Dentsu India Media Practice adds 80 brands in 2024, delivers 10% growth in billings

Dentsu India’s Media Innovations and Solutions team delivered and executed work across branded content, influencer marketing, gaming, and sports. This led to a 4X delta in the business. (Image Source: Passionate in Marketing)

New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare, Kotak Mutual Fund among others.

HDFC Life awards integrated media mandate to OMD India

The partnership with OMD India will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.

The agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.

The shrinking middle: What a spate of agency consolidations means for the ad industry

The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.

Big Breaks: Adland’s major account moves and pitches of 2024

Major account wins of 2024. (Image Source: Unsplash)

From breaking the news of Spotify awarding its mandate to Publicis Groupe after a global pitch to Tata Motors looking out for a media agency, Storyboard18 exclusively reported the biggest pitches and wins of 2024.