Category: Agency News

Spikes Asia winners: Leo Burnett, FCB Ulka, VML, Ogilvy bag Grand Prix awards

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. (Image source: Facebook)

In the Creative Data category, the Grand Prix went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India.

Why are ad agencies joining the IPO party?

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

With Spotify Gen AI Ads, advertisers and their agencies can instantly create high-quality audio ads, from scripts to voiceovers to licensed background music, at no additional cost, all within the Ads Manager platform.

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.

DDB Mudra’s Mudramax bags the media mandate of Kshema General Insurance

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership aims to build a strong brand narrative around Kshema’s core promise of “Extremes Se Suraksha”.

BCCI to appoint a creative agency; releases Request for Proposals

While Singapore has emerged as a new contender, Saudi Arabia remains firmly in the running, with locations such as Riyadh or Jeddah under serious consideration.

Board of Control for Cricket in India (BCCI) has announced the release of Request for Proposals for appointment of a creative agency for BCCI. The RFP will be available for purchase till March 18, 2024.