The investigation has raised critical questions about whether the digital advertising ecosystem will become more streamlined, especially as the CCI examines the Big Tech angle in the alleged media cartelization and price-fixing case.
Category: Advertising
Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network
From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.
Creative control or creative caution? What’s really driving content choices on Indian OTTs
There is a broader unease brewing among Indian creators: has the OTT revolution become too risk-averse, too data-led and too scared to trust artistic instinct?
CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder
CCI raids on media agencies will allow new players and independent agencies to also have a fair playing field in the media landscape, shares Raj Kamble, Founder and CCO of Famous Innovations.
Hypothesis by OML wins Influencer Marketing mandate for Ather Energy
The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully with Gen Z and millennial audiences.
Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions
The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.
SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight
SEBI recently mandated identity verification for intermediaries advertising on social media after having observed a surge in scams where scammers lured investors with false promises and deceptive content on digital platforms.
Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland
ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.
Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign
Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.
Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM
GroupM’s latest Sporting Nation report reveals that sports adex in India is on track to surpass $1 billion. While TV media spends on sports remained flat in 2024 due to fewer matches played by India compared to 2023, digital ad spends surged by 25%.