Advertising – storyboard18

MediBuddy’s rolls out #MensHealthMatters campaign; claims 40% of men delay health check-ups

The campaign is conceptualised and produced by MediBuddy’s in-house creative team

The company claims that 40% of men delay doctor visits until their conditions become critical, while 31% suffer from depression, with only one-quarter seeking professional help.

Kalyan Jewellers eyes expansion into luxury segments; Lab-grown diamonds see no demand at store level

Kalyan Jewellers also posted a decline in its standalone net profit to Rs 120.25 crore between July and September FY 25.

Kalyan Jewellers ad expenses surged to Rs 91.08 crore in Q2 FY 25 compared to Rs 42.32 crore in the corresponding quarter in FY 24

Ad war erupts in Maharashtra as Mahayuti, MVA trade barbs on final day of campaigning

A full-page ad by Mahayuti features several newspaper headlines (in English, Hindi and Marathi) listing incidents that took place under the UPA rule, from the 26/11 Mumbai terror attacks to Bombay serial blasts to scam during Covid pandemic. The caption read: “MVA - Say no to Congress”. (Image source: Moneycontrol)

Both parties published hard-hitting newspaper ads targeting each other on the final day of campaigning.

InspiRAYtion 14 – A great disturbance in the Force

RIP Broke Ad School. You did so much good for the cause of Creative people and if only we’d have chatted before pulling the plug I’d have liked to say that one must never let an agency interfere with one’s love for Advertising, writes adman Rayomand J Patell.

One of the single most inspiring things that happened to desi Advertising was ADs Broke Ad School. He singlehandedly proved that you could be the change you wanted to see in the world, writes adman Rayomand J Patell.

MAST & MEH: Swiggy, Mentos, Siyaram’s, Apple, Campus Activewear, and more

This week’s hits and misses: Unmissable ads vs. the ones we’d happily skip!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Meta sets sights on advertising for Threads: Report

The timing of the news coincided with Meta’s announcement that it will reduce the price of ad-free subscriptions for EU users of Instagram and Facebook.

Since its mid-2023 launch, Threads has experienced rapid growth, attracting over 175 million monthly active users in its first year.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

WPP brings integrated agency T&Pm fully within its global network

The full incorporation of the agency within WPP will deepen that integration, with WPP Open becoming the backbone of T&Pm’s future client service model.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.

MCG takes action against 53 advertisers for defaulting on fees

The agencies were granted permission by MCG to display advertisements in its areas but have not fulfilled their payment obligations.

The MCG has also highlighted the enforcement of a strict penalty system under the Haryana Municipal Corporation Advertisement Bye-laws, 2022, which mandates blacklisting of defaulters.