Advertising – storyboard18

Google AI update to help brands generate lifestyle imagery without human

Google updates also include AI-driven lifestyle imagery to enhance engagement with prospective customers. (Image source: ai.google)

According to Google Ads, advertisers can generate variations or refine the prompt with details like age, gender, race, ethnicity, and nationality.

‘Great creativity alone won’t drive sales’, says Lim Seob Chung of Cheil SWA

The agency also secured the mandate for Luminous, helping the brand expand its solar portfolio.

Chung pointed out a growing challenge for brands—disruptions in the bottom half of the marketing funnel.

Influencer search volume booms: National stars surge 47% to 3M, global at 2M, regional dips, says Kantar

Live music and concerts are becoming more popular, with a 43% increase in searches for events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts. (Image Source: Zoozoothemes)

Cricket continues to captivate India with 223.4 million average monthly searches, including a 103% surge in searches for women’s cricket.

PVR-Inox ordered to pay Rs 1.2 lakh for showing long ads before movie screening

The court directed PVR Inox to mention the 'actual movie timing' on the tickets

A Bengaluru man sued PVR-Inox for wasting his 25 minutes by streaming long ads before the screening of Vicky Kaushal’s starrer film Sam Bahadur in 2023

TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.

Reliance brings India’s iconic Campa Cola to the UAE in partnership with Agthia

To bring Campa Cola to the UAE, RCPL has partnered with Agthia Group, a leading food and beverage company in the region.

ASCI signs MoU with the online gaming federations to protect consumers against offshore betting ads

Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. (Image Source: Media)

The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries.

Amazon Online India tops digital ad spending in 2024; Google drops to ninth position: TAM

Compared to 2023, there was increase in ad impressions by 7% in 2024 on Digital medium.

During 2024, Personal Healthcare and Telecom Products were the new entrants compared to 2023 in Top Sectors and secured 8th & 9th positions respectively.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.