Category: Advertising

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

District collectors instructed to remove advertisement boards on highway roads

As mentioned by the Coimbatore Consumer Cause Secretary K.Kathirmathiyon, the directive was issued based on the consumer body raising the issue with the department. (Image Source: Mera hoardings)

The Coimbatore Consumer Cause Secretary K.Kathirmathiyon had stated that such advertisements had appeared on the roads, which violated the norms set by the Indian Road Congress.

Election Commission’s advisory to political parties, ‘Use label if content is AI generated’

The parties now have to clearly label any images, videos, audio, or other materials created or significantly modified using AI technologies must be clearly marked with labels such as “AI-Generated,” “Digitally Enhanced,” or “Synthetic Content.” Campaign advertisements or promotional content, whether shared online or on other platforms, must include disclaimers whenever synthetic content is used.

The aim of the guidelines was to prevent political parties and their representatives from disrupting a fair playing field by using “deep fakes” or AI-generated distorted content.

Focused on combining heart of storytelling with science of data-driven advertising: Kiran Mani, JioStar

"Digital viewership has undoubtedly exploded. For those of us who’ve been around in the old TV or network industry, it’s traditionally been a 100-150 million household penetration market. TV still holds relevance, and we’re proud of our portfolio of channels that cater to this audience. However, the key aspect of digital is its addictive nature. Last year, the IPL alone saw 600 million viewers on the platform," Mani says.

India’s advertising market will grow because the middle-class consumer base is expanding. However, the current market still operates with archaic practices, like one-size-fits-all models, believes Kiran Mani, CEO, Digital, JioStar.

Maha Kumbh 2025: Top brand campaigns making a splash

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

WPP employees rally against four-day office return mandate

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The signatories contend that inflexible office policies can exact a mental and social toll on employees, pointing to a wealth of resources that question the productivity and engagement benefits of strictly enforced in-office schedules.