Advertising – storyboard18

Amazon Ads launches Sponsored TV in India

Sponsored TV campaigns leverage Amazon’s machine learning-powered optimisation models, which are informed by Amazon’s first-party shopping and entertainment signals.

Amazon Ads’ latest service offers brands an efficient and cost-effective way to reach audiences via Amazon’s premium streaming content, starting with Amazon MX Player.

Zing introduces 10-minute food delivery with cashback for late orders

To mark the launch, Zing is offering limited-time discounts and surprise freebies to customers, further enhancing its appeal as a leading instant food delivery service.

Calls grow for tougher regulations on WhatsApp, Telegram as spam threatens brand safety

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

From a consumer protection and brand liability standpoint, OTT communication apps including WhatsApp and Telegram have transformed into an unpredictable and high-risk communication space.

AI adoption surges across industries, but salaries lag behind

Companies have introduced different job roles that are directly related to AI skills, reshaping the workplace and paving the way for long-term digital transformation. (Photo: Unsplash)

The AI-related job roles have surged by 42 percent over the past two years, growing from 40,000 in 2018 to 2,53,000 in 2024

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

The advertising agency stated that they had also prepared a proposal for the purposes of carrying out a campaign of the respondent and has submitted material in relation to that effect.

The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.

Pepsi vs. Coca-Cola: Will the 2025 cola war spark enough buzz?

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

While fans and consumers are eager for a classic rivalry to unfold, experts predict Pepsi’s latest salvo to remain at the tease stage and lighthearted, with Coca-Cola unlikely to take the bait for a full-blown competition.

Suniel Shetty-backed Aquatein on lookout for ‘mid-sized’ creative agency

The fresh fundraise is expected to steer Suneil Shetty-backed protein water brand- Aquatein's growth and expansion in the domestic and international markets.

The protein water brand Aquatein is primarily seeking a creative agency to help it elevate its storytelling across digital and offline platforms. The brand is also in advanced conversations with investors to close a fundraise at a $10.9 million valuation.

BCCI seeks media agency to shape IPL 2025 advertising strategy

Interested agencies must submit their Expressions of Interest by March 10, with final proposals due by March 13.

Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup

The campaign was a runaway success, cementing Pepsi’s status as a cultural force in India.

In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.