Category: Advertising

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

Developed by WPP Open X and led by Ogilvy New York, the campaign aims to educate the consumers about taking a fruitful step towards recycling the used Coke cans, thus supporting the company’s ‘World without waste’ strategy. (Image Source: Snippets from the campaign)

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.

Google’s grip loosens: Is AI the search disruptor?

The emergence of AI-driven alternatives such as ChatGPT, Perplexity, and even Google’s own Gemini is ushering in a new era where traditional search is no longer the sole entry point to the web. (Photo: Unsplash)

Tools like ChatGPT and Perplexity are already changing how users navigate the web, challenging Google’s algorithmic dominance.

Goafest 2025: Igniting creativity, collaboration, and future of talent

Amid uncertain times, experts emphasize the growing importance of open dialogue, noting that Goafest provides a vital platform for the industry to unite, reflect, reset, and reimagine.

With record-breaking participation, fresh programming, and a bold future-ready theme, Goafest 2025 is poised to be a milestone edition, say industry leaders.

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

Edits is a standalone video editing tool—not part of Instagram or Facebook—that comes packed with advanced features built especially for smartphones.

At the recent Meta Marketing Summit – Agency Edition, held in Mumbai and Gurgaon, more than 350 senior agency professionals gathered to explore the evolving digital landscape and its implications for the future of agency-client relationships.

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

‘Cars to Work’ campaign by Renault did gain recognition where it won the Grand Prix for the Sustainable Development Goals category at the Cannes Lions Festival in 2024. (Snippets from the campaign)

In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.

Creativeland Asia IP dispute, Delhi HC orders WinZO to deposit ₹30 lakh in three weeks

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

The central issue revolved around the tagline “Jeeto Har DinZo,” which Creativeland Advertising claims to have developed exclusively for WinZO Games during preliminary campaign discussions.