Category: Advertising

Creativeland Asia IP dispute, Delhi HC orders WinZO to deposit ₹30 lakh in three weeks

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

The central issue revolved around the tagline “Jeeto Har DinZo,” which Creativeland Advertising claims to have developed exclusively for WinZO Games during preliminary campaign discussions.

Google’s Dan Taylor on how AI is redefining the ad playbook

Search remains central to discovery. Google Search has evolved from just blue links to include: Images, Videos, Knowledge cards and Conversational results

In APAC, YouTube CTV (Connected TV) viewership has doubled or tripled in countries like Taiwan, India, and Japan. YouTube is the most-watched streaming service on CTV in India and Japan according to Dan Taylor, Vice President, Global Ads, Google.

Global Ads Spotlight: How Heinz reasserted its reign in the ketchup aisle with ‘It Has To be Heinz’

‘It Has to Be Heinz’, an attempt to restore its dwindling market share and reaffirm its much coveted position and importance in the daily lives of people, is a reminder that to create something remarkable, following the principle of KISS (Keep It Simple Silly) and an honest approach goes a long way in spreading out the message to the world. (Snippets from the campaign)

Launched in 1869, Heinz is no stranger to brand-building. But in an age of shifting consumer loyalty and rising competition, this campaign marks a timely and effective reminder of the power of clarity, nostalgia, and brand identity. Read more in today’s Global Ads Spotlight.

Inside CTV’s explosion: How brands are leveraging immersive storytelling and data

Right now, CTV in India is still heavily skewed towards branding, and for good reason—it offers high-impact, full-screen, non-skippable ad formats that are ideal for storytelling and brand recall. It’s become a go-to for auto, FMCG, and tech brands looking for premium, top-of-funnel visibility. But performance is slowly entering the picture. With the rise of shoppable content, QR code integrations, and better device-level targeting, we’re starting to see early-stage performance use cases emerge.

A significant challenge remains: the lack of standardized third-party measurement for CTV. Performance reporting relies heavily on platform-specific data.

GCC boom positions India at core of global advertising operations

Global Capability Centres is an opportunity for Indian talent to work on global mandates, expand skillsets, and elevate the perception of Indian advertising as globally competent, (Representative image by George Kedenburg III via Unsplash)

The new wave of Global Capability Centres expansion marks more than a passing trend, observe industry experts. It’s the flavour of the season – and possibly the future of how global advertising is structured.

Global Ads Spotlight: When a wedding invitation exposes the tragedy of child marriage

UN Women, who collaborated with leaders and decision makers, mailed the wedding cards to the lawmakers of Pakistan, with optimism brimming in order to materialise the objective of the campaign.(Stills from the campaign)

A powerful campaign by UN Women Pakistan turned child brides’ imagined wedding invitations into a striking call for legal reform against child marriage.

U.S. Court finds Google guilty of monopolizing digital AdTech market

Earlier, US President Donald Trump had signalled that his administration will continue taking a tough stance on antitrust for the tech industry.

The ruling, which marks Google’s latest antitrust loss following its Search case, states that the tech giant’s anti-competitive practices in two key markets “substantially harmed” publishers and users on the web.

L&T Finance unveils TV commercial for business loan with Jasprit Bumrah

The Business Loan offered by LTF has some specific features that make them a ‘Game Changer’. This includes a digital process that streamlines loan applications, enabling businesses to access funds quickly and efficiently.

The TV commercial highlights LTF’s Business Loan features such as a fully digitised process, quick loan disbursal, and App-based withdrawal facility for diverse and evolving business needs.