Advertising – Page 2 – storyboard18

Media buying disruption prompts brands to explore AI Agents

"The industry isn’t losing humans, it’s losing inefficiency," say experts on AI agents navigating media buying capabilities. (Image source: Unsplash)

As advertisers rethink agency relationships amidst growing concerns around transparency and efficiency, AI agents are stepping in to streamline media buying. Can technology offer the clarity brands are looking for?

Meta expands Threads advertising globally amid tariff uncertainty

Threads, launched in July 2023, positioned itself as a competitor to X.

Uncertainty surrounding a potential TikTok ban in the U.S. could also benefit Meta’s advertising prospects. Meta began testing ads on Threads with select brands in the U.S. and Japan earlier this year.

HUL cuts ad expenses by 6.5% in Q4 FY25, consolidated profit drops by 3%

HUL's registered a total income of Rs 15,513 crore in the January-March quarter in FY25

HUL reduced its consolidated advertisement and promotion expenses by 6.5% to Rs 1,510 crore in the March quarter FY25 YoY. In Q4 FY24, HUL’s ad expenses were Rs 1,616 crore.

Global Ads Spotlight: How Coca-Cola’s ‘Recycle Me’ campaign turned crushed Cans into a call for sustainability

Developed by WPP Open X and led by Ogilvy New York, the campaign aims to educate the consumers about taking a fruitful step towards recycling the used Coke cans, thus supporting the company’s ‘World without waste’ strategy. (Image Source: Snippets from the campaign)

“Recycle Me” serves as a timely reminder that even the smallest actions — such as recycling a single can—can contribute meaningfully to global efforts against pollution. Read more in today’s Global Ads Spotlight.

Google’s grip loosens: Is AI the search disruptor?

The emergence of AI-driven alternatives such as ChatGPT, Perplexity, and even Google’s own Gemini is ushering in a new era where traditional search is no longer the sole entry point to the web. (Photo: Unsplash)

Tools like ChatGPT and Perplexity are already changing how users navigate the web, challenging Google’s algorithmic dominance.

Goafest 2025: Igniting creativity, collaboration, and future of talent

Amid uncertain times, experts emphasize the growing importance of open dialogue, noting that Goafest provides a vital platform for the industry to unite, reflect, reset, and reimagine.

With record-breaking participation, fresh programming, and a bold future-ready theme, Goafest 2025 is poised to be a milestone edition, say industry leaders.

Meta’s big India play: Boosting media agencies with AI, Reels, and Messaging

The layoffs have hit Oculus Studios—the arm responsible for virtual and augmented reality gaming on Meta’s Quest headsets.

At the recent Meta Marketing Summit – Agency Edition, held in Mumbai and Gurgaon, more than 350 senior agency professionals gathered to explore the evolving digital landscape and its implications for the future of agency-client relationships.

Tips Music ramps up ad spends by 69% in FY25; fuels double-digit revenue growth

The surge in ad spends coincides with 31% jump in annual profit after tax (PAT), which rose to Rs 166.56 crore in FY25.

The company spent Rs 13.88 crore on advertising in FY25, up from Rs 8.21 crore in FY24, signaling a renewed focus on visibility across streaming platforms, social media and music launches.

Google exec says advertisers are shifting gears as CTV becomes the new prime time

Brands are increasingly weaving CTV into their media strategies. CTV’s rise also dovetails with an evolving search ecosystem.

Global Ads Spotlight: When a car can mean a job. How Renault’s ‘Cars to Work’ tackles mobility and unemployment

‘Cars to Work’ campaign by Renault did gain recognition where it won the Grand Prix for the Sustainable Development Goals category at the Cannes Lions Festival in 2024. (Snippets from the campaign)

In France, Renault offered temporary use of cars to individuals living more than 50 kilometers from their new jobs.