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Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

The growth signals a steady rise in investments across various sports properties, driven by increasing viewership, brand engagement, and the expanding digital ecosystem. (Image source: GroupM)

GroupM’s latest Sporting Nation report reveals that sports adex in India is on track to surpass $1 billion. While TV media spends on sports remained flat in 2024 due to fewer matches played by India compared to 2023, digital ad spends surged by 25%.

Decathlon Sports India’s ad expenses up 33% to Rs 87.49 crore in FY24

Decathlon turns profitable, registers a gain of Rs 197.19 crore in FY24

The total business income surged to Rs 4,066 crore in FY24- the highest for Decathlon Sports in India in the past five years- reaching nearly half a billion dollars from sales.

CCI Raids: AAAI’s WhatsApp exit advisory could backfire, say experts

Interestingly, in the wake of the advisory, multiple senior agency CEOs were notably absent from a major industry event last week.

Empowered under section 36 of the Competition Act, 2002, which grants the Commission extensive regulatory powers. These include summoning individuals, enforcing document production, examining witnesses, and requisitioning records from various offices.

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

Powered by OpenAI's GPT-4o model, the image generation tool enables users to create visually striking images directly within the ChatGPT interface.

Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.

WPP’s profit soars 219% to £629 million in 2024, despite revenue decline

WPP's Global Integrated Agencies drive 85% of consolidated revenues in 2024

According to WPP’s annual report, 85% (approximately) of the company’s consolidated revenues were derived from Global Integrated Agencies

CCI crackdown on major media agencies may spur advertisers’ shift to ‘hybrid in-housing’

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Competition Commission of India’s probe into GroupM, Publicis, Madison, dentsu, and IPG, along with regulatory scrutiny, has led some advertisers to rethink their media buying and planning strategies. But will this accelerate the shift toward in-house capabilities, reducing reliance on external ad and media agencies? Experts argue.

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

WPP's Global Integrated Agencies drive 85% of consolidated revenues in 2024

In the latest annual report, released on March 28, WPP’s chief executive, Mark Read, acknowledged shifting political dynamics, writing that “much has changed over the last year.”

WPP’s Mark Read stresses on ‘more efficient operations and strict capital allocation’ amid market pressures

The world’s largest holding company’s CEO is betting big on tech and creativity amid market pressures. In his annual statement, Mark Read said the company plans to increase annual investment in WPP Open from £250 million in 2024 to £300 million in 2025.