Category: Advertising

MakeMyTrip rolls out new campaign with Alia Bhatt and Ranveer Singh

This three-film campaign focuses on MakeMyTrip’s accommodation offerings, that is International Hotels, Homestays & Villas and Domestic Hotels.

The campaign directed by Early Man Film’s Abhinav Pratiman, written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi of Moonshot creative agency is live across all touchpoints including TV, digital and social.

NPCI launches a national campaign with new brand positioning

The campaign seeks to build trust, emphasize NPCI’s impact, and foster greater inclusivity in India’s payments landscape, further highlighted the company.

In addition to showcasing real-life use cases, the ‘Always Forward’ campaign aims to inspire India’s next generation of strivers—young students, tech enthusiasts, and entrepreneurs—to embrace digital payments and actively participate in the evolving digital economy.

Madras High Court clarifies no ban on doctors and hospitals advertising in media

The legal dispute highlights ongoing tensions between the socially conscious ice cream brand and the consumer goods giant.

The court made this observation during a hearing of a Public Interest Litigation (PIL) filed by Mangaiyarkarasi, who argued for the regularization of medical advertisements in newspapers, television and other media platforms.

SriLankan Airlines’ ad celebrates Ramayana trail, wins praise online

The five-minute ad features a grandmother telling her grandson the story of the Ramayana from a children's book

SriLankan Airlines’ ad not only showcases the cultural and spiritual significance of these sites but also encourages travelers to explore Sri Lanka’s rich heritage, making the Ramayana Trail a must-see destination for history and mythology enthusiasts.

Zomato launches ‘Food Rescue’ to reduce food wastage

Bhanu, who currently works as a product manager at a startup, shared that he regularly posts suggestions on Twitter, tagging companies like Zomato to offer ideas for enhancing their services.

New feature aims to minimize food wastage while providing customers access to fresh meals at reduced prices.

How Pan Parag’s ‘Baraati’ ad catalysed brand endorsements among film stars

After more than 35 years, we still remember this ad as it dealt with a grave matter like dowry with a light touch and catalysed the trend of film stars starring in ads. (Stills from the ad)

Pan Parag’s famous ‘Baraati’ ad saw the presence of thespians Shammi Kapoor and Ashok Kumar. Storyboard18 reached out to the creative team, who talked about how the ad came to be.