Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.
Category: Advertising
Dish TV’s net loss widens to Rs 46.5 crore, marketing spend jumps 42.7% Q3 FY25
The advertisement income of DishTV declined to Rs 8.1 crore in the December quarter FY25–2.2 percent of the revenues in Q3 FY 25.
EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices
As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.
Dentsu global CEO: We will reevaluate our underperforming businesses, rebuild our business structure
Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.
Ad Club Trivandrum officially launched; here’s what Ad veteran Prathap Suthan said
The event also featured a media panel comprising industry veterans Varghese Chandy and Kamal Krishnan P.S., who shared their perspectives on the evolving landscape of regional advertising, the power of localized storytelling, and the future trajectory of the industry.
Essencemediacom bags the media mandate for Godrej Consumer Products in India
Essencemediacom won the mandate for GCPL following an intensive pitch spanning over 4 months.
Bajaj Consumer Care cuts ad expenses by 14.7%, profit declines 30.8% in Q3 FY25
Bajaj Consumer has announced the acquisition of Vishal Personal Care Pvt. Ltd for Rs 120 crore.
IITPK fined Rs 3 lakh for misleading IIT-JEE result claims, CCPA cracks down on false advertisements
The CCPA has been actively addressing deceptive advertising in the coaching industry, having already issued 46 notices to various institutes for misleading claims.
Nestlé ups marketing investment, targets 9% of sales on advertising by 2025
The company’s advertising and marketing spending as a percentage of sales fell from 9.0% in 2019 to a low of 6.6% in H2-2022; in 2024, this recovered to 8.1 percent
Mast & Meh V-Day Special: Prime Video, boAt, Bombay Shaving Company – who got dumped?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.