Category: Advertising

ASCI issues advisory for LinkedIn influencers; mandatory disclosure of material connections

The platform has seen several cases of professionals talking positively about certain products or services and even advertising campaigns without revealing that they are part of a campaign. These practices mislead audiences, who may believe that the views represented by such professionals are unbiased and not influenced by any collaboration. (Image Source: Join Marketing)

60 such cases were brought to ASCI’s attention by professionals on LinkedIn. Of these, 56 cases are being processed for violations, primarily due to non-disclosure of material connections. These non-disclosures are in potential breach of the ASCI Code, the Guidelines for Influencers in Digital Media, and the CCPA Guidelines.

BBMP Chief Commissioner directs officials to take strict action against unauthorised ads

Earlier, the BBMP had also urged citizens to extend help to BBMP in identifying illegal hoardings by sending photographs 9480683939 or calling the helpline at 1533, further added the report. (Image Source: News18)

Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Burnout or brilliance? Why the 90-hour week work debate is about more than just work hours in adland

Perhaps it’s time for the ad world to rethink its obsession with time. As Jason Menezes, Founding Partner & Business Head, Motley puts it, ""The brilliance of a diamond lies in its clarity, not in how long it was mined."(Representational image via Unsplash)

Experts weight in on why the controversial 90-hour week debate seems to be far from being about numbers.

Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC

Most recently, Hobba served as chief media officer at OMD USA, where she led the agency's media practice, connecting media, content, and commerce to accelerate growth for clients.

Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.