FMCG – storyboard18

HUL likely to acquire skincare startup Minimalist in Rs 3,000 crore deal: Report

Minimalist doubled its profit to Rs 10.83 crore in FY 24 from Rs 5 crore in FY 23

Post the acquisition, Minimalist’s valuation may surge to Rs 3,000 crore from Rs 650 crore in just three years of span.

GCPL’s Q3 FY25 outlook: Flattish growth, margin pressure amid inflationary environment

Godrej Consumer Products Limited (GCPL) has expected a flattish UVG and mid-single-digit growth in the Q3

The GCPL management said it would remain focused on navigating the near-term challenges while maintaining strategic investments for long-term growth as these negative trends are likely to persist for a few months.

Delhi HC rules in favour of Britannia in trademark infringement case

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia argued that its ‘GOOD DAY’ brand has become synonymous with quality in the bakery and confectionery sector, having gained substantial goodwill and recognition in the Indian market over the years.

Agro Tech Foods to acquire Del Monte Foods in Rs 1,300 crore share swap deal

This strategic acquisition marks Agro Tech's push to broaden its portfolio in the processed foods sector.

The deal is subject to regulatory approvals, including clearance from the Competition Commission of India, and is expected to close within nine months.

Britannia’s profit declines by 10% in Q2 FY 25; ‘Committed to investing in brand dev,’ says MD Varun Berry

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

On a standalone basis, Britannia’s net profit reduced by nearly 10 percent to Rs 514.41 crore in Q2 FY 25. The revenue from operations surged to Rs 4,500.84 crore

WokTok to generate 8-9% of VRB’s overall revenue by FY27, says Veeba’s Viraj Bahl

"We are not putting any revenue pressure on WokTok"

“We are planning to spend over Rs 40-50 crore on the marketing brand WokTok alone by next year.”

Emami anticipates 4-5x sales growth through quick commerce in 2 years

Emami remains optimistic about strong sales during the upcoming festive period

While discussing quick commerce, Agarwal noted that FMCG companies are experiencing extremely rapid growth in this channel.

Local brands thrive amid Aatmanirbhar Bharat push; 45% of consumers prefer homegrown F&B products

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

Deloitte’s ‘SPURring growth in FMCG’ report revealed that 45 percent of Indian consumers prefer purchasing local brands over global ones for food and beverage products

Unlocking rural riches: How FMCG brands can win in the hinterlands

Amit Jain, National Sales Head, Godrej Consumer Products Limited

The Reserve Bank of India’s latest bulletin highlights a notable increase in rural spending, particularly in non-food items, indicating a change in personal spending habits that now favor rural areas, writes Amit Jain, National Sales Head, Godrej Consumer Products Limited.

EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

According to sources, Parag Milk Food known for its brands like Gowardhan, Go, Topp Up and Pride of Cows is in the market for an agency for ATL planning.