Local brands thrive amid Aatmanirbhar Bharat push; 45% of consumers prefer homegrown F&B products

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

Deloitte’s ‘SPURring growth in FMCG’ report revealed that 45 percent of Indian consumers prefer purchasing local brands over global ones for food and beverage products