FMCG – Page 2 – storyboard18

FMCG stood out as highest spender in 2023 with Rs 31,428 crore ad spends: Reports

HUL slashed the ad spending by 14.8% in Q2 (Photo by Daria Volkova on Unsplash)

In 2023, FMCG category witnessed an ad spends growth of 22.6 percent over 2022.

Left to Right: Delshad Irani, Editor, Storyboard18 in a conversation with Sudhir Sitapati, Managing Director & CEO, GCPL

Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last