While discussing quick commerce, Agarwal noted that FMCG companies are experiencing extremely rapid growth in this channel.
Tag: FMCG
Local brands thrive amid Aatmanirbhar Bharat push; 45% of consumers prefer homegrown F&B products
Deloitte’s ‘SPURring growth in FMCG’ report revealed that 45 percent of Indian consumers prefer purchasing local brands over global ones for food and beverage products
Unlocking rural riches: How FMCG brands can win in the hinterlands
The Reserve Bank of India’s latest bulletin highlights a notable increase in rural spending, particularly in non-food items, indicating a change in personal spending habits that now favor rural areas, writes Amit Jain, National Sales Head, Godrej Consumer Products Limited.
EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?
According to sources, Parag Milk Food known for its brands like Gowardhan, Go, Topp Up and Pride of Cows is in the market for an agency for ATL planning.
FMCG stood out as highest spender in 2023 with Rs 31,428 crore ad spends: Reports
In 2023, FMCG category witnessed an ad spends growth of 22.6 percent over 2022.
In conversation with GCPL’s MD & CEO, Sudhir Sitapati
Sitapati shares his vision for the company and the secret to building brands and businesses that are built to last