Month: June 2023

L’Oréal India appoints Saloni Shah as chief digital and marketing officer

Saloni Shah joined L’Oréal in December 2013 as media manager for Consumer Products Division (CPD) and was elevated to digital & marketing manager for Garnier, where she spent three years before taking on the role of head – digital marketing for CPD in 2021.

Saloni Shah will be responsible for steering the company’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.

Disclaimers are a necessity in ads featuring government logos, say experts

For global citizens their top three most trusted professions were doctors (58%), scientists (56%) and teachers (54%). The professions that stepped up the most during the pandemic, scientists who made the vaccines, doctors who put their lives at risk to treat patients and teachers who taught remotely. (Image source: Unsplash)

Experts emphasized the importance of using disclaimers in advertisements with government logos that feature influencers.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

Countries across the globe will regulate generative AI to be used responsibly: TCS Chairman N Chandrasekaran

Chandrasekaran, who considers TCS to be strong in predictive AI, generative AI, cloud and IoT space, is confident that all these areas will be adopted by TCS clients at least in the short-term inspite of a volatile environment. (Image sourced from Moneycontrol)

N Chandrasekaran, chairman, TCS said that the company is well positioned to leverage predictive AI, generative AI, cloud and IoT.

Throwback: How the Incredible India ad campaign made a global splash

The Incredible India campaign was successful and has remained so since its launch. The Indian states and union territories were included in the programme, so that they promoted their region and culture, all under the aegis of this programme. (Stills from the ads)

The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.

India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Yannick Bolloré, Chairman and CEO, Havas commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients."

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.