Overall, the UPI transaction volume increased from 9.96 billion in July 2023 to 16.73 billion in December 2024
Category: Brand Makers
Apoorva Mukhija aka ‘The Rebel Kid’ erases Instagram posts after India’s Got Latent controversy
Social media influencer Apoorva Mukhija, known as The Rebel Kid, stuns her 3 million followers by deleting all content from her Instagram after a major fallout from the India’s Got Latent controversy.
NPCI names Sohini Rajola as Executive Director – Growth
Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.
Over 70% of companies anticipate changes in business model, driven by AI, evolving customer preferences
82% of the leaders from the technology, media, and telecom organisations anticipate moderate to significant changes to their business model over the next three years
Grey India appoints Harsh Kapadia as Chief Creative Officer
Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.
Mauro Porcini joins Samsung Electronics as President & Chief Design Officer
At Samsung, he will collaborate with over 1,500 designers, visionary business leaders, and an advanced R&D team to push the boundaries of design and innovation.
AKQA’s co-founder Tom Bedecarre passes away at 70
As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.
55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz
Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.
Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland
ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.
‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani
In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.