Brand Makers – storyboard18

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

The volume of UPI transactions increased by 42% to 93.23 billion in the second-half of 2024. (Image: Easebuzz)

Overall, the UPI transaction volume increased from 9.96 billion in July 2023 to 16.73 billion in December 2024

NPCI names Sohini Rajola as Executive Director – Growth

Sohini Rajola will drive the widespread adoption of NPCI's payment solutions. She will lead product enhancement initiatives in alignment with strategic goals and market needs and drive innovative marketing strategies, spearhead business development, and go-to-market plans of the organisation.

Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.

Over 70% of companies anticipate changes in business model, driven by AI, evolving customer preferences

More than 70% of the companies leverage generative AI as an opportunity (Image source: Moneycontrol)

82% of the leaders from the technology, media, and telecom organisations anticipate moderate to significant changes to their business model over the next three years

Grey India appoints Harsh Kapadia as Chief Creative Officer

Kapadia will partner with Anusha Shetty, CEO of Grey India, who brings over 25 years of marketing and advertising experience.

Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Porcini will relocate to Seoul, South Korea

At Samsung, he will collaborate with over 1,500 designers, visionary business leaders, and an advanced R&D team to push the boundaries of design and innovation.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.

55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.

Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.