Brand Makers – storyboard18

‘Worse than tariff’: Jack Daniel’s maker reacts after Canada pulls US liquor of the shelves

Jack Daniel's maker Brown-Forman's CEO Lawson Whiting said that Canada accounted for only 1 percent of their total sales

Newly elected US President Donald Trump imposed a 25 percent tariff on Canadian goods, following this Canada also announced a massive counter-tariff package valued at $155 billion

NCLAT overturns CCD’s insolvency plea in a Rs 228 crore default case

CCD reported a loss of Rs 11.46 crore in Q3 FY25

In August 2024, NCLT ordered insolvency proceedings against the company following a petition filed by its creditor IDBI Trusteeship Services Limited over an alleged non-payment of dues of Rs 228 crore.

Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid to acquire TikTok

Alexis Ohanian's role in the bid, known as The People's Bid, will be to help shape the consortium's approach to social media, data privacy, and user control. (Image: Cosmopolitan)

Alexis Ohanian will leverage his expertise in social media to support McCourt’s initiative, dubbed “The People’s Bid,” which aims to restructure the platform with a user-centric data governance model.

With ‘Anytime is Pepsi Time’ campaign, we’re defining refreshment for summer season: PepsiCo

In 1996, Pepsi’s provocative campaign, “Nothing Official About It,” took direct aim at Coca-Cola, the official sponsor of that year’s Cricket World Cup.

Once a battleground for fierce marketing rivalries, the soft drink industry saw Pepsi and Coca-Cola wage high-stakes Cola Wars, particularly through cricket. With new players like Reliance-owned Campa Cola entering the fray, the question remains – are the Cola Wars poised for a comeback?

Levi’s onboards Diljit Dosanjh as brand ambassador

Following the success of the Dil-Luminati Tour merchandise, this collaboration seamlessly blends the worlds of music and fashion.

The partnership also highlights Levi’s expanding menswear collection, featuring on-trend New Loose and Relaxed fits, which reflect Dosanjh’s distinctive style.

Schbang consolidates its holding structure as Harshil Karia and Sohil Karia secure complete ownership

Schbang’s growth is supported by an expanding and experienced leadership team.

Harshil Karia and Sohil Karia purchase the shares of Akshay Gurnani.

The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?

Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?

‘We are in the era of AI-led innovation’: Meta’s Arun Srinivas

Speaking at the Indian Society of Advertisers (ISA) CEO Conference 2025, Arun Srinivas, Director of Global Business Group at Meta, underscored how AI is reshaping advertising, business messaging, and content consumption.

Arun Srinivas, Director Global Business Group, Meta, highlights AI’s transformative power in advertising and business.