Brand Makers – storyboard18

Tata Consumer Products extends MD & CEO Sunil D’Souza’s tenure for five more years

Before joining Tata Consumer Products, he served as the Managing Director of Whirlpool India for over four years and spent nearly 15 years at PepsiCo, holding various leadership positions.

D’Souza’s new term will commence on April 4, 2025, and will run until April 3, 2030, subject to shareholder approval.

Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki

India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.

JSW MG Motor India appoints Anurag Mehrotra as Managing Director

Anurag Mehrotra, MD at JSW MG Motor India

Anurag Mehrotra helmed the position of Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at Ford India

‘Summon Sundar Pichai also’: Indian influencer questions YouTube’s accountability in Ranveer Allahbadia controversy

Ranveer Allahbadia (right) controversy has sparked a debate on social media about the accountability of digital platforms, especially YouTube, and their role in moderating content online.

Defending Ranveer Allahbadia amid India’s Got Latent row, YouTuber Gaurav Taneja aka Flying Beast has criticised the authorities for targeting Allahbadia only and not holding the platform’s leadership accountable.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Siddharth Gupta to take over as Britannia’s CMO after Amit Doshi’s departure

Gupta will replace Amit Doshi, who announced his departure earlier this month.

PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others

These announcements were made by Chairperson Sanjeev Krishan, who was recently re-elected for a second term.

All these appointments will come into effect from 1 April 2025.

Ranveer Allahbadia, Samay Raina controversy: Time for brands to shift ad budgets away from influencers?

While controversies like these may spark discussions, they won’t derail the momentum of influencer marketing, experts feel.

The controversy has intensified discussions around influencers’ accountability and responsibility. Industry experts believe it won’t significantly slow down influencer marketing but it will invite greater scrutiny of influencers/creators, deal values and ROI.