Tag: Brand Makers

Should CEOs, founders trademark their names? The case for protecting business leaders’ personal brands

Speaking of celebrities, seeking protection against misuse of their names has usually been the domain of the well-known faces in the media and entertainment industry, like actors Amitabh Bachchan, Jackie Shroff and Anil Kapoor. In the business world, it is normally companies that take recourse to the law to prevent misbranding or knock-offs, as highlighted on corporate law firm Parker & Parker’s website. (From top left: Ashneer Grover, Bhavish Aggarwal, Aman Gupta, Deepinder Goyal, Anupam Mittal, Ghazal Alagh and Vineeta Singh)

As CEOs and founders become the face of their companies and personal brands, the push to trademark identities and protect personalities is gaining momentum.

Ratan Tata’s will shocks inner circle with Rs 500 crore bequest to a mystery man

It has been revealed that the renowned industrialist has bequeathed a third of his residual assets—estimated by some sources to be in excess of Rs 500 crore—to Mohini Mohan Dutta.

In a stunning revelation, the late Tata Emeritus has allocated a third of his residual assets to Mohini Mohan Dutta—a travel industry entrepreneur whose close ties with the titan were known only to a select few.