Brand Makers – Page 2

Aastha Bhasin on how PepsiCo’s cracking the snacks market with fusion flavours

From kirana stores to quick commerce platforms, the new flavours are reaching consumers wherever they snack. “It’s not just a metro or digital phenomenon. We’re seeing a widespread response from geographies and channels alike,” Aastha Bhasin said.

Sujata Appliances appoints Akshaya Vasishth as CMO

His previous leadership roles include Sun Pharma, AbbVie APAC and Himalaya Wellness, Hamdard Foods, Mahindra & Mahindra and founding the digital health platform GCC+.

Vasishth will oversee marketing for not only mixer-grinder range, but also the newly launched premium small domestic appliances including hand blenders, breakfast appliances and irons.

ANI’s defamation case against Wikipedia: SC questions HC’s direction to remove content

ANI had moved the Court in an interim application, accusing the Wikimedia Foundation (which operates Wikipedia) of permitting defamatory edits on its page.

The Supreme Court has granted liberty to ANI to move to the Delhi HC again for interim relief

MediBuddy’s marketing chief Saibal Biswas steps down after nearly 3-year stint

His departure comes at a time when MediBuddy continues to expand its footprint in the digital health space.

Biswas stepped down in early April, though his next professional move remains under wraps.

Nykaa bets big on body care, fragrances; Offline sales gain momentum

Nykaa opened 19 new stores in Q4 FY25

Adwaita Nayar said the company has observed an increased interest among Indian consumers in the body care and fragrances category.

Patanjali Ayurved, 5 others get CCI’s nod to acquire 98% stake in Magma General Insurance

Patanjali Ayurved to acquire Magma General Insurance

A notice to the competition watchdog mentioned that the acquirer proposed to acquire “98.055%” shareholdings of Magma General Insurance on a fully diluted basis by way of share purchase

Brand battles get personal: Why comparative advertising is having a moment

Bold Moves or Brand Risks? Experts opine that such “slugfests” have always been around, only the language has changed.

From Xiaomi taking a swipe at Samsung in a print ad this week—after mocking Apple just last month—to Mamaearth calling out Lakmé in the beauty aisle, brands are increasingly leaning into comparative advertising to grab attention in a hyper-competitive market.

Heineken NV’s organic net revenue grows in low-teens in Q1 2025 in India

Heineken NV reported a nearly 5% decline in its revenue at 7,784 million euro between January and March 2025

Heineken NV’s Chief Executive Officer Dolf Van Den Brink said the company will continue to increase marketing and selling investments “to unlock opportunities”

Mamaearth’s Ghazal Alagh backtracks, deletes post accusing HUL-owned Lakmé of ‘copying’ and ‘backbiting’

Mamaearth's Ghazal Alagh accuses HUL of plagiarizing its products

This is Ghazal Alagh’s second jab at HUL. On Monday, the entrepreneur took a hit at Lakmé for its SPF 50 sunscreen.