Tag: Brand Makers

From Talent Factories to Open Markets: Why FMCG giants are looking outside for CXO hires

A recent study by Xpheno Executive Search tracking 800 leadership movements in FY2025 revealed that only 2.5% of CXO moves were internal elevations, compared to the previous year where internal promotions accounted for about 10% of leadership moves. (Image source: Unsplash)

Is the once-reliable FMCG “talent incubators” model losing its edge in the face of modern leadership demands? With giants now turning to external talent, experts discuss the factors driving this trend.

Sunscreen showdown: Honasa’s Ghazal Alagh takes a jab at HUL-owned Lakmé

According to Lakmé, the campaign was based on in vivo testing — a globally recognized gold standard for evaluating sunscreen efficacy — conducted at an independent, accredited laboratory.

Ghazal Alagh and Lakmé ignite a high-SPF showdown, spotlighting transparency, science-backed claims, and rising competition in an evolving skincare market.

The Big Break that changed Indian advertising: Piyush Pandey & Ogilvy

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

Piyush Pandey is regarded as the creative soul of Indian advertising and Ogilvy. A man who didn’t just write ads but rewrote the language in which India spoke to itself.

Is the honeymoon over?: Why marketing vets & startups often break up early

For marketers, besides the fast pace, relative lack of structure, and the rapidly shifting sands of some startups, they often have to contend with more-than-anticipated funding and people  constraints, said leadership advisor Gauri Padmanabhan. (Image Source: Unsplash)

In the startup world, agility is often valued over pedigree. And even the most celebrated resumes can be tested by the unforgiving pace of innovation, leadership temperaments or circumstances and controversies.

ICC men’s Cricket Committee re-appoints Sourav Ganguly as its Chairperson

In 2024, Ganguly was named as Director of Cricket for JSW Sports. In his role, Ganguly would spearhead all cricketing properties owned by JSW Sports, including the Delhi Capitals Men’s IPL and Women’s WPL teams, and the Pretoria Capitals that plays in the SA20 League in South Africa. (Image Source: Cricket Country)

In 2021, Sourav Ganguly had first been appointed as the committee’s chairperson, replacing former cricketer and coach Anil Kumble who had served for a period of three years.