The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.
Category: Brand Marketing
Mast & Meh: Dream11, Myntra FWD, Castrol – Who hits it out of the park?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
India to drive 6% of global trade growth after US and China: DHL trade atlas 2025
The DHL Trade Atlas also finds that the center of gravity of world trade has shifted. The shares of trade conducted by the world’s major geographic regions has changed since 2000, with the most dramatic change observed in Asian economies.
Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign
Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.
Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz
The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.
CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel
The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.
Brands celebrate Sunita Williams’ heroic return with witty and heartfelt tributes
From tech giants to FMCG brands, many took to social media to share witty quips, space-themed visuals, and heartfelt messages honouring Sunita Williams’ perseverance and resilience.
Delhi HC proclaims ‘TAJ’ as a well-known trademark
The court had mentioned that ‘TAJ’ had achieved the status of well-known trademark due to their long duration usage in wide geographical areas of their use, their knowledge amongst the general public etc.
Avenue Supermarts injects Rs 175 Crore into DMart Ready to boost online growth
In a regulatory filing on 19 March 2025, the company confirmed that the investment was made by subscribing to 4.67 crore equity shares of AEL at Rs 37.41 per share.
Urban Company rebrands ‘Insta Maids’ to ‘Insta Help’ amid backlash
Social media outrage and worker unions’ criticism push the company to alter branding.