Brand Marketing – storyboard18

JSW MG Motor enters the ‘accessible luxury’ electric car market

As part of its strategic expansion, MG Motor India also announced that pre-reservations for both the MG Cyberster and the MG M9 will commence immediately. (Image: JSW Group)

Company steps into the ‘accessible luxury’ EV segment with MG Cyberster and MG M9, expanding its electric vehicle line-up.

Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Maha Kumbh 2025

True to its name, which combines 'swagger' (Bhaukaal) with 'realm' (Lok), the initiative promises a vibrant celebration of Uttar Pradesh's cultural essence, bold flavours, and festive spirit.

ITC’s quirky snack brand blends Uttar Pradesh’s vibrant culture with bold flavours in an immersive experience zone.

Maruti Suzuki unveils its first electric SUV – e VITARA

Built on the ground-up HEARTECT-e platform, the e VITARA offers superior performance and excellent range, with uncompromised comfort and safety. Set to be introduced in the NEXA channel, the e VITARA embodies NEXA’s core values of innovation, sophistication and premium customer experiences, stated the company in a statement.

The e VITARA will be showcased through a phased rollout across NEXA dealerships nationwide. The e VITARA will be exported to more than 100 countries, including key markets like Japan and Europe.

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.

Apple launches dedicated store app for India to enhance shopping experience

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

The app will complement Apple’s physical stores in Mumbai and New Delhi, with additional locations planned in other cities.

Coldplay Live in Ahmedabad to be streamed on Disney+ Hotstar this Republic Day

Creating a true #ParadiseForAll, the experience will extend beyond the concert itself, offering subscribers exclusive behind-the-scenes access to the band.

How AI and fractional CMOs are reshaping the industry

For marketers, the key to thriving in this new landscape lies in adaptability. Embracing AI tools, honing creativity, and staying open to innovative leadership models will be critical for success. Far from signaling the end of an era, these changes represent the beginning of a more collaborative, technology-driven future.

As artificial intelligence automates tasks and fractional executives reshape leadership, marketing roles are evolving — not disappearing — ushering in a more strategic and creative era, say experts.

India’s experience economy needs more than investment – it needs strategic infrastructure, says CEO of BookMyShow

Ashish Hemrajani sees a cultural shift where young Indians, empowered by social media platforms like Facebook, Instagram, and YouTube, are eager to engage with global and regional content alike. He points to the growth of regional cinema, music, and culture as key drivers of this change. (Image Source: Black hat Talent Solutions)

For Hemrajani, the rise of the experience economy represents a shift in consumer behaviour, where people are seeking more than just passive entertainment—they are increasingly investing in experiences that engage all their senses.

Pocket FM to lay off 75 employees

Pocket FM had laid off around 50 employees in October 2024, and this is the second round of job cuts at the company. In July 2024, Pocket FM had to also do away with 200 contractual writers. (Image Source: Apple App store)

The Pocket FM spokesperson spoke about the necessity of this move to ensure long term sustainability and the company’s success.